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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
The Graphic Designer is responsible for creating visually compelling materials for both print and digital channels to support the ForKids brand. This includes managing design projects, ensuring brand consistency, and collaborating with other team members on digital initiatives.
Responsibilities
- Visual Design & Brand Stewardship
- Create print and digital marketing materials including brochures, flyers, newsletters, signage, event collateral, and advertising
- Lead design for major organizational pieces such as the annual/impact report
- Develop and maintain branded templates for social media, email, and digital campaigns
- Ensure consistency with brand guidelines and visual identity standards
- Contribute to the evolution of brand standards and visual identity
- Digital Design & Content Production
- Design and produce graphics for social media, web pages, and digital campaigns
- Build and test HTML email templates, applying accessibility and responsive-design best practices
- Edit and retouch photos for print and digital use
- Maintain an organized digital asset library in SharePoint
- Photography
- Help to capture photographs at events, activities, and programs
- Partner with the Digital Content Specialist to supply visuals for storytelling
- Edit photos for use across digital and print platforms
- Print & Production Management
- Manage specifications, proofs, and quality control
- Maintain accurate, accessible design files and archives
- General Responsibilities
- Produce materials for internal partners, sometimes on short deadlines
- Engage with volunteers, donors, and community partners as needed
- Uphold privacy and confidentiality standards
- Support Development and community engagement activities
- Customer Service
- Provide service to internal and external customers according to standards as outlined in ForKids Customer CARE Manual
- Regularly engage, support and collaborate with volunteers to provide meaningful experience
- Financial Management
- Use agency resources (financial and non-financial) prudently
- Acknowledge and follow financial policies of the agency
- Community Engagement
- Participate in development and fundraising activities as needed and requested
Requirements
- Bachelor’s degree in Graphic Design, Marketing, Communications or related field with demonstrated experience in graphic design across print and digital environments
- Experience creating content for digital channels preferred
- Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
- Strong understanding of design principles, layout, typography, and brand systems
- Ability to create designs for multiple platforms including print, email, and social media
- Photography and basic lighting knowledge
- Basic HTML/CSS familiarity
- Strong organizational and file-management skills
- Ability to manage multiple projects and meet deadlines
- Strong communication and collaboration skills
Key Skills
- Graphic Design
- Marketing
- Communications
- Adobe Creative Cloud
- InDesign
- Illustrator
- Photoshop
- Design principles
- Layout
- Typography
- Brand systems
- Photography
- HTML
- CSS
About Forkids Inc
ForKids is no longer the small family shelter that opened in 1988. Today we are one of the largest organizations in Virginia fighting for families and children living in poverty. We deliver immediate crisis response and long-term housing and educational services to help families gain stability and thrive. We measure everything we do and use data to affect change. Where systems are stacked against families in poverty – that’s where ForKids works.
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