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Lead UX Designer

Launch Potato • London, United Kingdom 🇬🇧

Remote Full-time Senior

Launch Potato is seeking a UX/UI designer with 8+ years of experience to drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences. The ideal candidate will have expertise in data-informed design and mastery of Figma or similar tools.

Responsibilities

  • Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties
  • Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights
  • Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
  • Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
  • Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
  • Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
  • Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
  • Propose and implement design process improvements that enhance experimentation velocity and design scalability

Requirements

  • 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
  • Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
  • Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
  • Hands-on experience collaborating with developers and executing A/B tests for CRO
  • Excellent communicator with the ability to present design rationale across technical and non-technical audiences

Key Skills

  • UX/UI design
  • Data-informed design
  • Figma or similar wireframing/prototyping tools
  • Adobe Creative Suite
  • Collaboration with developers and executing A/B tests for CRO
  • Communication and presentation

About Launch Potato

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState, with a high-growth, high-performance culture. The company is headquartered in South Florida with a remote-first team spanning over 15 countries.

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