Graphic Designer

The Graphic Designer will lead the creation and design of all marketing deliverables for the Whitewater brand across various channels. Responsibilities include ensuring brand consistency, managing creative teams, and developing design strategies aligned with marketing objectives.

Responsibilities

• Assure that all marketing content is consistent with the Whitewater brand.
• Develop and implement creative design strategies that align with the brand and overall marketing objectives and target audience.
• Expert using Adobe Creative Suite, which includes, but is not limited to Photoshop, InDesign, Illustrator and Lightroom.
• Manage and provide creative direction to internal and external creative teams, including photographers, copywriters, videographers, and other creative professionals.
• Design and produce various marketing assets, such as digital advertisements, print materials, website content, posters, social media graphics, and more.
• Ensure consistency and brand adherence across all marketing creative elements.
• Work with the Marketing Manager to lead creative concepts, designs, and copy to ensure they meet brand guidelines and campaign objectives.
• Stay updated on industry trends, best practices, and emerging technologies to continually improve the effectiveness and innovation of marketing creative.
• Monitor project timelines, budgets, and resources to ensure on-time and on-budget delivery of creative assets.
• Collaborate with marketing analytics teams to evaluate the effectiveness of creative assets and campaigns and make data-driven recommendations for optimization.
• Collaborate with marketing teams to understand campaign requirements, target audience, and messaging goals.
• Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Media or related discipline.
• 4+ years relevant design experience.
• Strong project management skills.
• Demonstrable experience in leading and managing a team, fostering collaboration, and driving results.
• Proficiency in Adobe Creative Suite and design platforms.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages.
• Strong creative thinking and problem-solving abilities, with a keen eye for design and attention to detail.
• Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.

Key Skills

• Proficiency in Adobe Creative Suite and design platforms.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages.
• Strong creative thinking and problem-solving abilities, with a keen eye for design and attention to detail.

Benefits

• Access to the Whitewater Center’s pass activities
• Staff discount program and pro deals
• Medical, Dental, Vision, FSA
• 401(k)