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Alexey Kletsel

Senior Product Designer

Holon, Israel

About

→ 20+ years designing complex, data-dense B2B products end-to-end: customer and domain research, product definition from PRDs, flows, wireframes, high-fidelity UI, and implementation support. → Own large-scale design systems as a single source of truth across concurrent product teams: architecture, variables and tokens, large icon families, and documentation. Decide what earns a place in the system and what stays local to a product, review other designers' work against it, and onboard designers, PMs, and engineers. → Cross-domain range: cybersecurity, broadcast and media production, enterprise storage and networking, medical devices, fintech, and IoT. Developer handoff built for AI-assisted implementation: Claude Code, Cursor, Builder.io, MCP.

Experience

  • Senior Product Designer and Design Systems Manager

    Xperience

    Apr 2018 Present

    • Lead end-to-end product design for complex, data-rich B2B web and mobile applications — customer and domain research, product definition from PRDs, flows, wireframes, high-fidelity prototypes, UI, and interaction specs.
    • Design data-heavy enterprise products across domains: monitoring and threat-detection dashboards, permissions and access management, network and infrastructure management, media production, and storage platforms.
    • Collaborate with product managers, engineering, sales engineers, customer success, and marketing; deliver developer-ready handoff optimized for AI-assisted tools (Claude Code, Cursor, Builder.io) with MCP server compatibility.
  • Independent Product & UX Designer (Freelance)

    Kletsel Design

    Mar 2003 Present

    • End-to-end UX/UI, design systems, and extensive icon sets (UI and iOS/Android app icons) for B2B and B2C web and mobile products.
  • Lecturer, Faculty of Design — Visual Communication & Industrial Design

    Holon Institute of Technology

    Sep 2014 Present

    • Teach design fundamentals and professional design tooling to first-year Visual Communication and Industrial Design students; previously taught interactive interface design to third-year students.
  • Product Designer & Project Lead

    Abox Ltd.

    Feb 2004 Jun 2007

    • Designed UX/UI for an online music store and for web products in storage management and cellular technologies; built and led the delivery team for the music store from the ground up — recruited developers and a content manager, sourced the catalogue, and owned the product through launch.
    • Stepped in as acting product owner on a stalled browser-toolbar product: brought in an external engineering consultant for a code audit, replaced the web development vendor, and turned a failing project into one the client was able to sell on its intended terms.

Education

  • Bachelor of Education (B.Ed.)

    Nizhnevartovsk State Pedagogical University

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