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Graphic Designer

Empresa Confidencial 🇨🇴 Colombia

Full-time

Design visual assets and promotional interfaces for digital products, websites, email marketing, internal communications, and social media while maintaining brand consistency. Create and iterate static and animated performance ads, using visual hierarchy, A/B testing, and campaign metrics to improve engagement and conversion.

Responsibilities

  • Design promotional interfaces, custom illustrations, and assets for the mobile app, website, email flows, and internal communications while maintaining design system consistency
  • Produce and iterate static and animated ads for acquisition campaigns on Meta, Google Display, and TikTok, applying visual psychology, A/B testing, and hierarchy to boost CTR and conversion
  • Create native, high‑retention formats for Instagram, LinkedIn, Facebook, and TikTok, adapting cultural trends without losing brand tone
  • Ensure correct application of the brand manual and continuously improve visual guidelines to scale with company growth

Requirements

  • Minimum 2 years experience in creative agencies, tech startups, or in‑house marketing teams
  • Advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects or Premiere)
  • Strong command of Figma for digital design and collaborative work
  • Portfolio demonstrating branding campaigns, performance ads, editorial design, and short animations
  • Analytical mindset to interpret basic campaign metrics and propose data‑driven visual improvements
  • Bonus: vector illustration, basic 3D modeling, or experience with generative AI tools

Key Skills

Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe After Effects Adobe Premiere Figma Graphic design Brand identity development Digital advertising design Motion graphics Illustration (vector & digital) 3D modeling basics Generative AI tools A/B testing Data‑driven design decisions User‑centered design Cross‑functional collaboration Creative problem solving Attention to detail Time management

About Empresa Confidencial

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