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Principal Product Designer

Embs Talent Group 🇬🇧 City of London, London, United Kingdom

$90,000 - $100,000 Full-time Principal

Build the design systems, style guides, and interaction patterns that enable consistent, AI-generated experiences, while owning end-to-end buying journeys across web and mobile. Establish design standards across the business, conduct customer research and testing, and partner with Product and Engineering to improve design quality and commercial outcomes.

Responsibilities

  • Build the design systems, style guides, and interaction patterns that enable consistent, AI-generated experiences, while owning end-to-end buying journeys across web and mobile. Establish design standards across the business, conduct customer research and testing, and partner with Product and Engineering to improve design quality and commercial outcomes.

Requirements

  • The role calls for a principal-, staff-, or lead-level designer with experience building design systems and designing high-volume consumer products and end-to-end digital journeys. Candidates should have hands-on experience using AI in design, leading research and usability testing, applying behavioral and commercial data, and influencing stakeholders; insurance experience is not required.

Key Skills

Design systems Style guide creation Interaction pattern design AI‑generated design workflows User research Usability testing Behavioral data analysis Stakeholder influence High‑volume consumer product design End‑to‑end digital journey design Figma Sketch Prototyping Motion design Data‑driven design decisions

About Embs Talent Group

We deliver innovative Talent Solutions and Consulting for Technology and Engineering Leaders and Hiring Managers. For over two decades, EMBS has been a trusted partner for technology and engineering firms across the UK, delivering bespoke talent solutions that drive growth and innovation. Founded in the Midlands, we’ve expanded nationwide, blending deep expertise with a commitment to quality, customer experience, and ingenuity. At EMBS, we understand the challenges of talent acquisition and the need for agile, effective recruitment. Our Talent Partners specialise in both permanent, fractional and contract recruitment, offering unrivalled expertise tailored to meet the unique demands of the tech and engineering sectors. But we go beyond conventional recruitment through a new range of consulting services. We empower hiring managers with tools, insights, and training to become exceptional leaders. From personal brand development and coaching for jobseekers to strategic talent audit

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