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Responsable marketing digital / UX Designer F/H
Alptis đ«đ· Lyon, MĂ©tropole de Lyon, France
You will design and optimize digital user journeys across multiple websites to improve user experience and business conversion. Additionally, you will integrate artificial intelligence to create personalized and intuitive user interactions.
Responsibilities
- Design and optimise digital customer journeys across multiple insurance sites, from user research to performance measurement
- Conduct user research, create personas and map user experience flows
- Produce wireframes, highâfidelity prototypes and ensure accessibility compliance
- Plan, execute and analyse A/B tests and usability studies to continuously improve conversion
- Collaborate with Marketing, Data and development teams to align design with business goals
- Explore AIâdriven features such as personalised recommendations, smart preâfill and conversational assistants
- Maintain project documentation and report on UX improvements to senior management
Requirements
- 3 to 5 years of experience as a UX Designer or Product Designer, preferably in leadâgen, eâcommerce or a recognized digital agency
- Proficiency with Figma and prototyping, research and analytics tools such as Miro, Hotjar, ABâTasty or equivalents
- Strong understanding of user research, persona creation, UX architecture and accessibility (WCAG)
- Ability to analyse data, run A/B tests and translate findings into conversionâoptimised designs
- Interest in AIâenhanced experiences and conversational UI
- Excellent communication and stakeholderâmanagement skills
Benefits
- Parking
Key Skills
About Alptis
Alptis Direct, part of the Alptis Group, is a Lyonâbased digital insurance broker offering online personal insurance products with a focus on tailored advice and smooth digital journeys.
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