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Lead the hands-on conceptual and creative development of brand experiences, events, activations, launches, and entertainment projects, translating briefs and strategies into compelling narratives and spatial solutions. Coordinate multidisciplinary teams and suppliers, oversee creative and production deliverables, ensure brand consistency and operational feasibility, and manage projects through execution while developing the team and exploring new trends and technologies.
Responsibilities
- Lead conceptualization and creative development of brand experiences, events, activations and entertainment projects
- Transform strategies and briefs into relevant spatial concepts, narratives and solutions
- Coordinate multidisciplinary teams, suppliers and creative processes from idea to execution
- Ensure brand consistency, delivery quality and technical/operational feasibility
- Drive innovation, monitor trends and develop the team to create memorable experiences
- Oversee creative and production development including moodboards, storytelling, layouts, renders, presentations and material creation
- Collaborate closely with production to assess technical feasibility, budgeting, materials, installation and operation
- Participate in ideation, commercial proposals and client presentations
- Promote new formats and technologies that enhance audience experiences
- Manage multiple projects simultaneously, streamline cross‑functional processes and provide direction and feedback to the team
Requirements
- Degree in Design, Architecture, Industrial Design, Visual Communication, Art Direction or related field
- 10+ years of experience in experience design, BTL, events, entertainment, retail or temporary architecture
- Proven track record leading creative teams from concept through execution
- Strong portfolio showcasing brand experiences, activations, events or spatial projects
- Expertise in creative conceptualization, art direction, spatial design, storytelling, rendering and presentations
- Project management, resource planning, leadership, negotiation, problem‑solving and communication skills
- Good oral and written English proficiency
Benefits
- Continuous learning and development programs
- Digital self‑learning platforms
- Leadership skill development programs
- Specialized training for the role
- Learning experiences with internal and external providers
- Recognition programs for tenure, behavior, leadership and life events
- Financial wellbeing programs
- Flexible work schedule to balance personal and professional life
- Family benefits including wellness line, discounts, scholarship programs and assistance for life events
- Inclusive, diverse and equitable workplace culture
Key Skills
About Pepsico
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, d
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