Multiplica logo

UX Researcher

Multiplica 🇲🇽 Mexico City, Mexico

Hybrid Full-time Mid-level

You will lead end-to-end research processes, from planning and execution to analyzing findings and translating them into actionable insights. Your goal is to ensure that product and design decisions are grounded in a deep, evidence-based understanding of user needs.

Responsibilities

  • Identify research problems by exploring project background and user needs to define research scope
  • Apply research at strategic moments in the design cycle, setting goals and scope for each study
  • Define primary and secondary objectives, formulate hypotheses, and outline assumptions after understanding context
  • Select appropriate research methodologies, define participant profiles, sample sizes, required materials, and recruitment logistics
  • Conduct moderated and unmoderated field research objectively, neutrally, and empathetically, following best practices to avoid bias
  • Execute research techniques including in‑depth interviews, observations, triads, focus groups, shadowing, usability testing, heuristic evaluations, A/B testing, card sorting, and surveys
  • Analyze and integrate qualitative and quantitative data to extract relevant insights aligned with project objectives
  • Translate findings into clear, actionable insights and recommendations for both user experience and business value
  • Document and present research insights and recommendations to diverse audiences

Requirements

  • More than 3 years of demonstrable experience in user/consumer research for digital products or services
  • Experience defining research objectives, scope, and applying research at strategic points in the design cycle
  • Ability to implement best‑practice research methods such as pilot testing, rapport building, and bias prevention
  • Knowledge of sampling techniques and participant recruitment logistics
  • Familiarity with tools for generative and evaluative research data collection
  • Proficiency in qualitative techniques: in‑depth interviews, observations, triads, focus groups, shadowing, formative usability testing, heuristic evaluations
  • Proficiency in quantitative and unmoderated techniques: unmoderated usability testing, A/B testing, open and closed card sorting, surveys
  • Strong analytical, synthesis, and documentation skills, with experience using analytics, project management, and design tools
  • Availability to work hybrid (3 days per week on‑site in Mexico City office) Monday‑Friday

Benefits

  • 100% payroll from day one with statutory and additional benefits
  • Health benefits
  • Growth opportunities
  • Pleasant work environment
  • Continuous learning with free access to courses

Key Skills

User research Qualitative research methods Quantitative research methods Usability testing (moderated & unmoderated) In‑depth interviews Focus groups Card sorting (open & closed) A/B testing Surveys Heuristic evaluation Shadowing Triadic comparison Research planning Hypothesis formulation Sampling and recruitment logistics Data analysis Insight synthesis Report writing Presentation skills Stakeholder communication Design thinking User‑centered design Collaboration with product and design teams Project management tools (e.g., Jira, Trello) Analytics tools (e.g., Google Analytics, Mixpanel) Prototyping tools (e.g., Figma, Sketch) Statistical analysis Critical thinking Empathy Cross‑functional collaboration

About Multiplica

Multiplica is a consultancy with over 25 years of experience recruiting digital talent for clients across LATAM, the USA, Europe, and Africa.

BEFORE YOU APPLY

Make sure your resume makes it through AI screening

Upload your resume

Never miss similar opportunities 🔔

Get notified when new ux research jobs that match your preferences become available. Set up personalized job alerts to stay ahead of the competition.