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Lead user research from problem definition and planning through execution, analysis, and synthesis, using qualitative and quantitative methods. Translate findings into actionable insights and recommendations, and communicate them to relevant audiences to inform user-centered product and design decisions.
Responsibilities
- Identify research problems by exploring project background and user needs
- Define primary and secondary research objectives, formulate hypotheses, and set research scope
- Select appropriate research methodologies and define participant profiles and sampling plans
- Execute field research techniques (moderated and unmoderated) with objectivity and empathy
- Analyze and synthesize collected data to uncover actionable insights
- Translate findings into clear recommendations for product and business decisions
- Present research insights and recommendations to diverse audiences
Requirements
- More than 3 years of proven experience in client research for financial products
- Ability to define research objectives, scope, and hypotheses
- Experience applying research at strategic points of the design cycle
- Knowledge of sampling techniques and recruitment logistics
- Familiarity with tools for generative and evaluative research
- Expertise in in‑depth interviews, observations, focus groups, shadowing, qualitative usability testing, heuristic evaluations, unmoderated usability testing, A/B testing, card sorting, and surveys
- Strong analytical, synthesis, and documentation skills
- Financial domain knowledge: credit, credit cards, loans
- Proficiency with Google Analytics, JIRA, and Figma
Key Skills
About Multiplica
Multiplica is a consultancy specialized in linking top digital talent with exceptional job opportunities worldwide, serving clients across LATAM, the USA, Europe, and Africa.
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