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UX Researcher

Priceline šŸ‡ØšŸ‡¦ Toronto, Ontario, Canada

Onsite $100,000 - $115,000 (CAD) Full-time Mid-level

Lead end-to-end UX research, from identifying opportunities and planning studies to recruiting participants, analyzing findings, and sharing insights. Translate customer needs into actionable product opportunities, advocate for research throughout the product lifecycle, and use storytelling and AI workflows to inform product decisions and roadmaps.

Responsibilities

  • Lead end-to-end UX research, from identifying opportunities and planning studies to recruiting participants, analyzing findings, and sharing insights. Translate customer needs into actionable product opportunities, advocate for research throughout the product lifecycle, and use storytelling and AI workflows to inform product decisions and roadmaps.

Requirements

  • Requires 3–5 years of UX research experience, a bachelor’s degree, and a portfolio demonstrating thoughtful research with significant business impact. Candidates should have experience with qualitative methods, analytics and A/B testing, collaborative workshops, remote research tools, and strong analytical, communication, and stakeholder skills; a relevant master’s degree is highly preferred.

Benefits

  • Medical Coverage
  • Dental Coverage
  • Vision Coverage
  • Mental Health Resources
  • Paid Time Off
  • Paid Holidays
  • Company-Wide Reset Week
  • Paid Volunteer Days
  • Work From Anywhere
  • Parental Leave
  • Dependent Care and Family Support
  • Summer Fridays
  • Retirement Plans With Company Contributions
  • Life and Disability Coverage
  • Tax-Advantaged Accounts
  • Employee Travel Discounts
  • Tuition Support
  • Legal Support
  • Pet Benefits

Key Skills

User research planning Opportunity identification Study design Participant recruitment Data analysis Insight synthesis Storytelling AI workflow integration Product roadmap contribution Qualitative research methods Analytics A/B testing Workshop facilitation Remote research tools Stakeholder communication Presentation skills Collaboration with product teams User interview techniques Survey design Critical thinking

About Priceline

Priceline, part of Booking Holdings Inc., has been a leader in online travel for over 25 years. Through our innovative technology, we make travel affordable and accessible for all, helping millions of travelers each year experience the moments that matter most. Whether it’s a much-needed getaway, wedding, reunion, graduation, or rooting on a favorite team—those are the moments that nobody should miss out on. We welcome people who are at the top of their game, who want to learn and grow with others and who take their work seriously – but not themselves. We’re building an inclusive and uniquely talented team to make sure our customers can be there for all of life’s important moments. Come join us!

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