Instagram logo

Product Designer, Content Foundations - Instagram Design Systems

Instagram 🇺🇸 New York, New York, United States of America

$170,000 - $236,000 Full-time

Own and maintain Instagram’s content standards, including voice, tone, naming, terminology, information architecture, and reusable content patterns, while keeping human-facing and AI-readable references aligned. Establish quality criteria and evaluation methods for AI-generated content, and educate and support teams in applying content standards across the organization.

Responsibilities

  • Own and maintain Instagram’s content standards, including voice, tone, naming, terminology, information architecture, and reusable content patterns, while keeping human-facing and AI-readable references aligned. Establish quality criteria and evaluation methods for AI-generated content, and educate and support teams in applying content standards across the organization.

Requirements

  • Requires a bachelor’s degree in a related field and 8+ years of content design, product design, or UX writing experience with organization-level systems impact. Candidates should have experience owning product voice and tone at scale, creating and driving adoption of content standards, and working with AI-powered products or structured reference material; AI workflow, enablement, responsible AI, and quality measurement experience are preferred.

Benefits

  • Bonus
  • Equity
  • Benefits

Key Skills

Content Design Product Design UX Writing Voice and Tone Development Naming Conventions Terminology Management Information Architecture Reusable Content Patterns AI-Generated Content Evaluation AI Workflow Enablement Responsible AI Quality Measurement Cross-functional Collaboration Design Systems Content Standards Governance Stakeholder Education User Research Usability Testing Design Thinking Agile Methodologies Strategic Communication

About Instagram

More than one billion people around the world use Instagram, and we’re proud to be bringing them closer to the people and things they love. Instagram inspires people to see the world differently, discover new interests, and express themselves. Since launching in 2010, our community has grown at a rapid pace. Our teams are growing fast, too, and we’re looking for talent across engineering, product management, design, research, analytics, technical program management, operations, and more. In addition to our headquarters in Menlo Park, we have thriving offices in New York City and San Francisco where teams are doing impactful work every day.

BEFORE YOU APPLY

Make sure your resume makes it through AI screening

Upload your resume

Never miss similar opportunities 🔔

Get notified when new product design jobs that match your preferences become available. Set up personalized job alerts to stay ahead of the competition.