Marketing Web Designer

Design and art-direct visually polished, high-converting landing pages and marketing websites, translating briefs, copy, and campaign concepts into complete visual experiences. Create production-ready designs and visual assets, collaborate with marketing, copywriting, and development teams through launch, and iterate using performance data, testing, and feedback.

Responsibilities

• Design visually exceptional, high‑converting landing pages and marketing websites
• Translate briefs, copy, offers and concepts into complete visual direction and page designs
• Create and art‑direct key visual assets such as hero imagery, product visuals and custom graphics
• Produce production‑ready designs in Figma and collaborate with developers for implementation
• Utilize AI image generation tools to create and enhance visual assets
• Apply strong visual hierarchy, web usability and conversion best practices
• Develop and test multiple visual directions and landing‑page variations
• Iterate designs based on performance data, A/B tests and stakeholder feedback
• Collaborate closely with marketing, copywriting and development from concept through launch
• Maintain a high visual bar while moving quickly in a fast‑paced environment

Requirements

• 5+ years of professional web, digital, or marketing design experience
• Proven track record designing landing pages and marketing websites for DTC/B2C brands
• Strong visual taste and craft in imagery, composition, typography, and layout
• Portfolio showing personally designed landing pages and websites
• Hands‑on ability to create or art‑direct visual assets
• Experience designing for conversion and iterating based on performance data
• Expert proficiency in Figma and Adobe Creative Suite
• Strong experience using AI image generation tools
• Excellent understanding of web hierarchy, usability and conversion principles
• Strong English communication skills; U.S. consumer marketing knowledge a plus

Key Skills