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Principal UX Designer

Vanderbilt University 🇺🇸 Nashville, Tennessee, United States of America

Hybrid Full-time Senior

Own and evolve the university’s Figma-based web design system, including tokenization, accessibility, and alignment between design and production. Plan usability research, support journey mapping and conversion optimization, introduce efficient AI-assisted workflows, and direct freelance designers in collaboration with development, marketing, and content teams.

Responsibilities

  • Own and evolve the university’s web design system in Figma, including components, patterns, usage guidelines, and documentation
  • Lead tokenization of the design system to create a scalable, consistent foundation
  • Partner with web development to keep design and production in sync
  • Identify and resolve usability issues across web properties
  • Ensure all web experiences meet accessibility standards (WCAG 2.1 AA, ADA/Section 508)
  • Plan, run, and synthesize usability testing using tools such as Userlytics
  • Translate research findings into prioritized design recommendations
  • Contribute to audience journey mapping and conversion rate optimization efforts
  • Evaluate and introduce AI‑assisted design tools to increase team capacity and speed
  • Direct freelance designers, delegating tasks, prioritizing work, and reviewing output for quality and consistency
  • Plan and manage design work in agile sprints in coordination with the web development team

Requirements

  • Bachelor’s degree in UX design, HCI, interaction design, or related field, or equivalent experience
  • Minimum 7 years of UX or product design experience
  • Hands‑on ownership of a design system
  • Proven experience building and maintaining design systems in Figma, including component libraries and tokenization
  • Experience planning and conducting usability testing with tools such as Userlytics
  • Knowledge of journey mapping and conversion rate optimization
  • Strong understanding of web accessibility standards (WCAG 2.1 AA, ADA/Section 508)
  • Experience adopting AI‑assisted design tools
  • Ability to collaborate closely with web development teams in agile sprints
  • Experience directing freelance or contract designers
  • Strong communication and collaboration skills

Key Skills

Design system ownership Figma Component tokenization Usability testing (Userlytics) Journey mapping Conversion rate optimization Web accessibility (WCAG 2.1 AA, ADA/Section 508) AI‑assisted design tools Agile sprint planning Cross‑functional collaboration Stakeholder communication Freelance team leadership Prototyping Wireframing Visual design Information architecture Problem solving with incomplete information Design documentation

About Vanderbilt University

Vanderbilt University's Communications and Marketing team serves as the institution‑wide center of excellence for communications, marketing, and digital engagement.

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