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You will lead the design function across four key areas, managing team performance, resource allocation, and strategic development. You will also collaborate with marketing and product teams to optimize creative performance and drive business results through data-driven design.
Responsibilities
- Manage four design sub‑functions (Visual Graphic & Motion Design, Motion Creators, Visual Graphic & Motion App Design, Product Design)
- Set goals, evaluate results and develop team members through regular feedback and individual development plans
- Hire and develop Team Leads, building a strong managerial layer
- Prioritise workload across sub‑teams according to business needs and team competencies
- Analyse processes, identify bottlenecks and improve design team productivity
- Standardise and optimise creative production, ensuring quality, timeliness and volume targets
- Implement transparent workflow: brief → prioritisation → allocation → production → review → hand‑off
- Run A/B/n testing of creatives with media‑buying teams and analyse impact on CTR and conversion
- Coordinate design work with Marketing, Media Buying, Product and other cross‑functional teams
- Report to C‑level on performance metrics, design impact and resource needs
- Plan resources and 6‑12+ month strategy for the design function aligned with business goals
- Define team structure, roles and competencies; recruit and onboard new designers and managers
- Introduce automation, AI tools, templates, libraries and Design Systems to speed up production
- Own the design budget (tools, stock assets, freelancers) and defend resource priorities at C‑level
- Stay up‑to‑date with advertising creative trends and adapt team approaches accordingly
Requirements
- Management experience of design teams of 15+ people with multiple sub‑teams
- Proven track record with performance‑focused creatives for media buying/affiliate marketing
- Deep understanding of various production formats (static graphics, motion/video, ASO, product landing pages)
- Knowledge of media‑buying metrics (CTR, CPA, CR, ROI) and their impact on design decisions
- Experience building and standardising high‑volume production processes (dozens‑hundreds of creatives per week)
- Full‑cycle people management: hiring, onboarding, regular performance reviews, IDP development
- Ability to communicate design value to C‑level stakeholders
- Strategic thinking for 6‑12+ month design function roadmap
- Experience in gambling, fintech or other high‑volume performance verticals
Benefits
- Hybrid work model – hubs in Kyiv and Warsaw or remote work
- 20 paid days off for team‑building activities, plus public holidays and sick leave
- Top‑tier medical insurance with coverage for psychologist sessions
- Monthly “Benefit cafe” allowance for hobbies, sport, etc.
- Access to master‑classes, team‑building events and corporate gatherings
- Individual budget for courses, corporate English lessons, workshops and online library
Key Skills
About Company
Upstars is a product‑driven IT company focused on B2B technology solutions and iGaming projects for international clients.
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