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"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."

— Antoine de Saint-ExupĂ©ry

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Lead Product Designer

Secfi đŸ‡łđŸ‡± Amsterdam, North Holland, Netherlands

$90,000 - $120,000 Full-time

Lead product design at Secfi, shaping the AI financial planner, portfolio value tracker, equity planning tools, onboarding, and financing flows. Drive the new brand identity into the product, website, and design system while helping establish design standards and practices as the team grows.

Responsibilities

  • Lead product design at Secfi, shaping the AI financial planner, portfolio value tracker, equity planning tools, onboarding, and financing flows. Drive the new brand identity into the product, website, and design system while helping establish design standards and practices as the team grows.

Requirements

  • Candidates should have around eight or more years of experience, strong visual and interaction design craft, and a track record taking complex products from concept through launch. They should be comfortable with quantitative or technical problems, independently prototyping and testing with users, and using AI tools in their workflow; financial product, mobile, design system, and brand experience are advantageous.

Benefits

  • Pension Contribution
  • Bonus
  • Stock
  • Work Visa Sponsorship
  • Relocation Support
  • Remote Work Flexibility
  • Office Lunches
  • Company Trips

Key Skills

Product design AI‑assisted design tools Visual design Interaction design Prototyping User testing Design systems Brand identity integration Mobile app design Financial product design Complex problem solving Quantitative analysis User research Wireframing High‑fidelity mockups Collaboration with engineering Stakeholder communication Design strategy Creative direction

About Secfi

Secfi is one of the leading partners for pre-IPO companies in providing equity planning and stock (option) financing for tech employees and founders. We also offer multi-family office wealth management and investment services to founders and HNW tech employees and founders. Next to this, Secfi operates a digital platform for equity planning, portfolio valuation tracking and our Equity AI planner Maeve. Secfi helps clients maximize the value of their equity compensation and own a stake in the company they helped build. Secfi serves employees from over 95% of U.S. unicorns, assisting more than 60,000 individuals and representing $180 billion in equity value. Data current as of 2026.

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