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Graphic Designer

Hook Socials 🇱🇰 Colombo, Colombo District, Sri Lanka

Full-time

Create and adapt social media designs, carousels, stories, advertisements, Reels, and short-form videos for multiple brands and digital platforms. Maintain brand consistency, develop creative variations for paid campaigns, source creative assets, follow social media trends, and collaborate with marketing teams to improve content based on performance.

Responsibilities

  • Design high‑quality social media posts, carousels, stories, ads and campaign creatives
  • Create and edit Reels and short‑form videos for Instagram, Facebook and TikTok
  • Turn content ideas into visually engaging concepts using graphics, photography, stock assets and AI tools
  • Maintain brand visual identity, fonts, colours and style across assets
  • Resize and adapt creatives for different platforms and ad formats
  • Produce multiple creative variations for Meta and other paid campaigns
  • Source appropriate images, video clips, music and other assets
  • Stay updated on social media trends, Reel formats and editing styles
  • Collaborate with marketing to improve creatives based on performance data
  • Manage multiple brands and deliver content according to monthly calendars and deadlines

Requirements

  • 1–3+ years of experience or strong portfolio
  • Proficiency with Adobe Photoshop, Illustrator and/or Canva
  • Experience with CapCut, Premiere Pro or similar video‑editing software
  • Familiarity with AI creative tools for image/video generation is a plus
  • Ability to translate content briefs into engaging visual concepts
  • Strong understanding of social media trends and formats

Key Skills

Adobe Photoshop Adobe Illustrator Canva CapCut Premiere Pro AI image generation tools AI video generation tools Social media design Carousel design Reel and short‑form video editing Brand consistency Trend awareness Copywriting basics Content adaptation for multiple platforms Performance‑driven creative iteration Collaboration with marketing teams

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