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"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."

— Antoine de Saint-Exupéry

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Senior Visual Designer

Heytea 🇺🇸 New York, New York, United States of America

$65,000 - $75,000 Full-time Senior

Lead visual design projects for HEYTEA’s North American market, from concept and creative direction through final execution across product launches, packaging, campaigns, in-store materials, and other brand touchpoints. Independently manage projects and timelines while collaborating with internal teams and external creative partners to extend brand concepts across formats and channels.

Responsibilities

  • Lead visual design projects for HEYTEA’s North American market, from concept and creative direction through final execution across product launches, packaging, campaigns, in-store materials, and other brand touchpoints. Independently manage projects and timelines while collaborating with internal teams and external creative partners to extend brand concepts across formats and channels.

Requirements

  • Candidates should have 3–5+ years of brand, visual, or graphic design experience, preferably in consumer-facing industries, and a proven ability to own projects from concept to execution; experience building a brand identity from 0 to 1 is highly preferred. A bachelor’s degree or higher in a related field is preferred, along with strong visual fundamentals, current New York residence, U.S. work authorization, and fluency in Chinese and English.

Key Skills

Visual design Brand identity development Packaging design Campaign design In‑store material design Adobe Creative Cloud (Photoshop, Illustrator, InDesign) Figma Project management Creative direction Cross‑functional collaboration Bilingual communication (Chinese & English) Typography Illustration Layout design Color theory Print production Digital asset creation Stakeholder management Time management Conceptual thinking User‑centered design Brand consistency

About Heytea

heytea , Originator Of New Style Tea heytea was born in a small alley called Jiangbianli in China. In a shop of less than 30 square meters, we devoted ourselves to creating products we genuinely love and sharing them with the world-sparking the new-style tea movement with our original Cheese Tea. Starting from a humble alley in a small town, we dreamed of doing something truly cool: beginning with inspiration, staying committed to quality ingredients, and giving ancient Eastern tea a fresh, modern spirit. Through every cup, we aspire to bring a sense of inspiration and zen to everyone.

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