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UX Strategist & UX researcher

Ariad 🇧🇪 Brussels, Brussels-Capital, Belgium

Hybrid Full-time Senior

The consultants will build a reusable UX methodological framework and toolkit to identify user needs and determine appropriate support levels for public sector digital projects. They will also conduct user research, map user journeys, and provide recommendations to evolve the existing Design System.

Responsibilities

  • Identify and understand the various user groups of the public‑sector digital services
  • Map target audiences and create personas based on research
  • Conduct user research using interviews, observations, questionnaires, and qualitative/quantitative analysis
  • Develop a reusable UX evaluation framework and a grading grid for UX support levels
  • Create a toolbox of reusable methods and assets (interviews, personas, user journeys, workshops, testing grids)
  • Make methods accessible to non‑UX profiles and define a testing methodology to measure solution effectiveness
  • Assist teams in integrating user research early in project scoping
  • Provide templates, guides and tools, and evolve the Design System based on research insights
  • Deliver deliverables including audience maps, persona repository, UX grading grid, methodology catalogue, testing and measurement approach, and UX recommendations for the Design System

Requirements

  • Proven experience in qualitative and quantitative UX research (interviews, user testing, personas, user journeys)
  • Ability to turn research findings into concrete recommendations and methodologies
  • Experience working in large organisations or the public sector (strong advantage)
  • Knowledge of accessibility, inclusion and Design Systems (strong advantage)
  • Proficiency with Figma / FigJam and user‑testing tools such as Maze or A/B testing platforms
  • Native French language proficiency (mission conducted entirely in French)
  • Freelance status with availability for a hybrid mission (minimum 50 % onsite)
  • Portfolio demonstrating relevant UX research work

Benefits

  • Community support
  • Mentoring
  • Professional training
  • Networking events
  • Workcation
  • Professional growth opportunities

Key Skills

User research Qualitative research Quantitative research Interview techniques Surveys and questionnaires Persona creation User journey mapping UX evaluation frameworks Design Systems Accessibility Inclusion Figma FigJam Maze A/B testing Stakeholder communication Methodology documentation Workshop facilitation French language proficiency Agile mindset Critical thinking Data analysis Prototyping

About Ariad

Exceptional digital experiences lie ahead, but success demands adaptability and excellence. Ariad guides you through this ever-changing landscape, ensuring you navigate without getting lost. We know the key: the people who make it happen. By connecting and empowering these individuals through our community, we take bigger steps forward together. Ariad provides customized talent solutions for Europe's leading companies like BNP Paribas Fortis, Carrefour, Orange or L’Oréal, and digital experts, with over 150 active consultants in Belgium and The Netherlands. Our triple-A approach forms the foundation: we assess your unique needs, assemble the perfect teams, and amplify results, ensuring long-term success. We excel in talent management, staffing, skilling, engagement, and more. Combining a people-centric mindset with deep digital experience expertise, we compose the most optimal workforce. This empowers companies, individuals, and teams to conquer evolving challenges and achieve excepti

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