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The Head of Design will lead the design department, overseeing four key creative functions and managing a team of over 15 people. They are responsible for setting strategic goals, optimizing production processes, and ensuring design output aligns with business performance metrics.
Responsibilities
- Lead four design streams (Visual Graphic & Motion, Motion Creators, Visual Graphic & Motion App, Product Design)
- Set goals, monitor results, and develop team members at all levels
- Hire and develop Team Leads, building a strong middle‑management layer
- Prioritize team work based on business needs and allocate workload across streams
- Analyze processes, identify bottlenecks, and optimize creative production workflow
- Standardize production flow: brief → prioritization → assignment → production → review → delivery
- Plan team capacity and distribute tasks according to competencies and load
- Control timelines, quality, and volume of output
- Create and maintain quality standards for each design stream
- Implement A/B/n testing systems with buying teams and analyze formats for CTR and conversion
- Establish collaboration processes with Marketing, Media Buying, Product, and other teams
- Report performance, design impact on metrics, and resource needs to C‑level
- Define resource requirements and participate in design function growth planning
- Shape team structure, define roles, and plan competencies for scaling
- Recruit designers and stream leads, conduct interviews, and make hiring decisions
- Develop onboarding processes for new hires
- Conduct regular performance evaluations, provide feedback, and create individual development plans
- Introduce automation and AI tools to reduce manual work and increase efficiency
- Develop and implement templates, libraries, and Design Systems to accelerate production
- Monitor design function effectiveness and seek productivity improvements
- Define 6‑12+ month design strategy aligned with overall company goals
- Manage budget for tools, stock resources, freelancers/outsourcing during peak loads
- Stay updated on advertising creative trends and adapt team approaches accordingly
Requirements
- Minimum 15 people management experience in a multi‑discipline design team with Team Leads
- Proven track record with performance‑focused creative for media buying/affiliate/performance marketing (banners, video ads, landing pages)
- Deep understanding of production formats: static graphics, motion/video, ASO creatives, product landing pages
- Knowledge of media‑buying metrics (CTR, CPA, CR, ROI) and their impact on design decisions
- Experience scaling production processes for high volume (tens‑to‑hundreds of creatives per week)
- Full‑cycle people management: hiring, onboarding, performance reviews, IDP creation, developing Team Leads
- Ability to define and communicate design strategy to C‑level stakeholders
- Strategic thinking for 6‑12+ month design function roadmap
- Experience in gambling/betting, fintech or other high‑volume performance verticals
- Optional: experience with ASO creatives and App Store/Google Play visual requirements
- Optional: familiarity with tracking tools (Keitaro, Voluum) and media‑buying funnels
- Optional: experience implementing AI tools in creative production
- Optional: building Design Systems or template libraries from scratch
Benefits
- Budget for skill development
- Conference and meetup participation paid by company
- Monthly hobby compensation
- Team‑building events, corporate parties, gaming tournaments
- Breakfasts, happy‑hours, office massages
- Corporate English lessons for international events
- Merchandise, gifts, and perks for special occasions
- Choice of comfortable office or remote work
- Official employment in Ukraine or Poland with paperwork handled by company
- 20 days paid vacation, sick leave, and public holidays
- Medical insurance and psychologist consultation reimbursement via Pleso platform
- Transparent career path with performance and salary reviews, mentorship programs, and growth tools
Key Skills
Leadership Team management Performance marketing creative Static graphic design Motion/video design ASO creative design Landing page design Media‑buying metrics analysis (CTR, CPA, CR, ROI) Process optimization Design systems A/B/n testing Cross‑functional collaboration Stakeholder communication (C‑level) Strategic planning Budget management Recruiting and onboarding Performance evaluation AI‑driven creative automation Adobe Creative Cloud (Photoshop, Illustrator, After Effects, InDesign) Figma Typography Brand guidelines Agile workflow Data‑driven design decisions
About Company
Makeberry is a full‑cycle marketing agency that helps brands grow by combining strategy, analytics, creative, and technology into data‑driven campaigns.
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