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Senior Graphic Designer (User Acquisition & Marketing)
Bellota Labs đşđ¸ Redwood City, California, United States
You will own the end-to-end design of marketing assets and landing pages to drive user acquisition and conversion. You will also leverage AI tools to scale creative production and lead A/B testing efforts to optimize performance.
Responsibilities
- Own endâtoâend design of web assets and experiences that drive acquisition (marketing sites, landing pages, campaign pages, paidâad flows)
- Use AIâassisted design tools (Figma AI, Galileo AI, Uizard) to accelerate layout exploration and iteration
- Craft, test, and iterate design elements that improve signâups, account creation, email capture, and player engagement
- Produce highâquality visuals for product launches, ad campaigns, email templates, and social media using generative AI tools
- Collaborate with marketing, product, and engineering teams to align design with business goals and KPIs
- Lead A/B testing efforts, design testable experiences, and analyze outcomes to inform future design decisions
- Build and maintain a design system for marketing assets and customerâfacing surfaces, ensuring consistency at scale
- Champion AI in creative production, evaluate new tools, and share learnings across the team
Requirements
- 3+ years of product or marketing design experience with responsive web and performanceâdriven design
- Portfolio demonstrating clean visual design, marketing intuition, and conversionâfocused UX
- Expertise in Figma; bonus for motion/interactive prototyping tools
- Handsâon fluency with AI creative tools (Midjourney, Firefly, DALL¡E, Ideogram, Runway, Pika, etc.)
- Experience designing and optimizing landing pages, marketing flows, and acquisition campaigns
- Strong grasp of growth metrics and how design impacts user behavior
- Familiarity with A/B testing, performance tracking, and iterative design
Key Skills
About Bellota Labs
Bellota Labs is developing ClubWPT Gold, a skillâbased online poker platform that combines competitive gaming with performanceâdriven marketing.
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