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Senior Graphic Designer (User Acquisition & Marketing)

Bellota Labs 🇺🇸 Redwood City, California, United States

Full-time Senior

You will own the end-to-end design of marketing assets and landing pages to drive user acquisition and conversion. You will also leverage AI tools to scale creative production and lead A/B testing efforts to optimize performance.

Responsibilities

  • Own end‑to‑end design of web assets and experiences that drive acquisition (marketing sites, landing pages, campaign pages, paid‑ad flows)
  • Use AI‑assisted design tools (Figma AI, Galileo AI, Uizard) to accelerate layout exploration and iteration
  • Craft, test, and iterate design elements that improve sign‑ups, account creation, email capture, and player engagement
  • Produce high‑quality visuals for product launches, ad campaigns, email templates, and social media using generative AI tools
  • Collaborate with marketing, product, and engineering teams to align design with business goals and KPIs
  • Lead A/B testing efforts, design testable experiences, and analyze outcomes to inform future design decisions
  • Build and maintain a design system for marketing assets and customer‑facing surfaces, ensuring consistency at scale
  • Champion AI in creative production, evaluate new tools, and share learnings across the team

Requirements

  • 3+ years of product or marketing design experience with responsive web and performance‑driven design
  • Portfolio demonstrating clean visual design, marketing intuition, and conversion‑focused UX
  • Expertise in Figma; bonus for motion/interactive prototyping tools
  • Hands‑on fluency with AI creative tools (Midjourney, Firefly, DALL¡E, Ideogram, Runway, Pika, etc.)
  • Experience designing and optimizing landing pages, marketing flows, and acquisition campaigns
  • Strong grasp of growth metrics and how design impacts user behavior
  • Familiarity with A/B testing, performance tracking, and iterative design

Key Skills

Figma AI‑assisted design tools (Figma AI, Galileo AI, Uizard) Generative image tools (Midjourney, Firefly, DALL·E, Ideogram) Generative video/motion tools (Runway, Pika) Responsive Web Design Landing Page Design Conversion‑Driven UX A/B Testing Growth Metrics Analysis Design Systems Brand Consistency Creative Production at Scale Collaboration with Marketing, Product, Engineering User Acquisition Strategy Performance Marketing Design Prototyping Wireframing Motion/Interactive Prototyping Communication Strategic Thinking

About Bellota Labs

Bellota Labs is developing ClubWPT Gold, a skill‑based online poker platform that combines competitive gaming with performance‑driven marketing.

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