UX Researcher - Ads - USDS

Lead mixed-methods user research to uncover insights and validate hypotheses regarding the advertising experience and post-purchase journey. Translate these findings into actionable recommendations to shape product strategy and drive business growth for TikTok's monetization services.

Responsibilities

• Explore user behavior across the advertising experience and post‑ad purchase journey using data analysis and research
• Lead end‑to‑end mixed‑methods research, balancing speed and depth to support business priorities
• Integrate survey data with backend behavioral data to analyze correlations and validate insights
• Apply statistical principles to ensure analytical rigor of findings
• Translate research results into actionable recommendations for product and business strategy
• Distinguish generic feedback from insights that drive long‑term product value
• Communicate findings clearly across all stakeholder levels

Requirements

• 3+ years of experience in user research, behavioral science, data analysis, or related fields
• Proficiency in statistical analysis and data tools such as SQL, Python, R, or SPSS
• Experience designing and executing surveys and qualitative research methods
• Strong grasp of statistical concepts (sampling, confidence intervals, p‑values, regression)
• Excellent communication skills for presenting insights to stakeholders

Benefits

• Medical, dental, and vision insurance from day one
• 401(k) plan with company match
• Paid parental leave
• Short‑term and long‑term disability coverage
• Life insurance
• Well‑being benefits
• 10 paid holidays, 10 sick days, and 17 paid personal days per year

Key Skills