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Senior UX Product Designer, Engagement

Hellofresh 🇨🇦 Toronto, Ontario, Canada

$120,000 - $130,000 (CAD) Full-time Senior

Lead the end-to-end design of engagement experiences including loyalty, referrals, and discovery to deepen customer relationships. Partner with cross-functional teams to translate behavioral insights and commercial goals into scalable, AI-enhanced product directions.

Responsibilities

  • Lead the end-to-end design of engagement experiences including loyalty, referrals, and discovery to deepen customer relationships. Partner with cross-functional teams to translate behavioral insights and commercial goals into scalable, AI-enhanced product directions.

Requirements

  • Requires 4-6+ years of senior-level product design experience with a strong portfolio in B2C consumer products and experimentation. Must be fluent in AI-native design tools and possess strong systems thinking and cross-functional leadership abilities.

Benefits

  • Meal kit discounts
  • Health and Dental benefits
  • Health Spending Account
  • Headspace app access
  • GoodLife fitness membership discount
  • RRSP Matching
  • Vacation and PTO
  • Parental leave top-up program
  • Growth and Development initiatives

Key Skills

Product Design UX Design Customer Loyalty Design Referral System Design Discovery Experience Design AI‑Native Design Tools Systems Thinking Cross‑Functional Leadership B2C Consumer Products Design Experimentation User Research Data‑Driven Insights Prototyping Figma Design Systems Collaboration Strategic Thinking Behavioral Insight Integration Rapid Iteration

About Hellofresh

HelloFresh is on a mission to change the way people eat, forever! HelloFresh was founded in Europe’s vibrant tech hub Berlin and evolved to the world’s leading meal kit provider and a global digital-native FMCG company. 
 HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 18,000 high-performing and ambitious emplo

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