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Senior UX Product Designer, Engagement

Hellofresh 🇨🇦 Toronto, Ontario, Canada

$120,000 - $130,000 (CAD) Full-time Senior

Lead the end-to-end design of engagement experiences across loyalty, rewards, and discovery to drive customer retention and lifetime value. Partner with cross-functional teams to integrate AI-native workflows and data-driven insights into the product design lifecycle.

Responsibilities

  • Lead the end-to-end design of engagement experiences across loyalty, rewards, and discovery to drive customer retention and lifetime value. Partner with cross-functional teams to integrate AI-native workflows and data-driven insights into the product design lifecycle.

Requirements

  • Requires 4-6+ years of product design experience with a strong portfolio demonstrating complex consumer experience ownership. Candidates must possess expertise in B2C e-commerce, experimentation, and modern AI design tools.

Benefits

  • Meal kit discounts
  • Health benefits
  • Dental benefits
  • Health spending account
  • Headspace app access
  • Fitness membership discount
  • RRSP matching
  • Paid time off
  • Parental leave top-up
  • Professional development

Key Skills

Interaction design User experience design B2C e‑commerce design Loyalty and rewards system design Discovery experience design AI design tools Data‑driven insights Figma Prototyping Wireframing User research Usability testing Design systems Cross‑functional collaboration Stakeholder communication Problem solving Creative leadership Visual design Brand consistency Agile methodology

About Hellofresh

HelloFresh is on a mission to change the way people eat, forever! HelloFresh was founded in Europe’s vibrant tech hub Berlin and evolved to the world’s leading meal kit provider and a global digital-native FMCG company. 
 HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 18,000 high-performing and ambitious emplo

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