The Lego Group logo

Retail Concept Design Manager – Storytelling

The Lego Group 🇩🇰 Billund, Region of Southern Denmark, Denmark

$107,885 - $161,827 Full-time Manager

Lead the creation of immersive, narrative-driven retail concepts and spatial experiences that strengthen the LEGO brand connection. Collaborate with cross-functional teams to translate brand stories into scalable customer journeys and innovative destination experiences.

Responsibilities

  • Lead the creation of immersive, narrative-driven retail concepts and spatial experiences that strengthen the LEGO brand connection. Collaborate with cross-functional teams to translate brand stories into scalable customer journeys and innovative destination experiences.

Requirements

  • Requires a proven track record of delivering retail concept and experience design projects from ideation through implementation. Must demonstrate expertise in 3D visualization, storytelling-led spatial design, and the ability to influence senior stakeholders.

Benefits

  • Family Care Leave
  • Life Insurance
  • Disability Insurance
  • Wellbeing Initiatives
  • Headspace App Access
  • Colleague Discount
  • Bonus Scheme

Key Skills

3D Visualization Storytelling Spatial Design Retail Concept Design Narrative‑Driven Design Customer Journey Mapping Cross‑functional Collaboration Stakeholder Influence Design Presentation SketchUp Rhino Adobe Creative Suite Concept Development Project Management Communication Problem Solving Creativity Leadership Agile Methodology Brand Alignment

About The Lego Group

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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