The Lego Group logo

Retail Concept Design Manager – Storytelling

The Lego Group 🇩🇰 Billund, Region of Southern Denmark, Denmark

Onsite $107,885 - $161,827 Full-time Manager

Lead the creation of immersive, narrative-driven retail concepts that bring the LEGO brand to life through spatial experiences. Collaborate across internal teams to translate brand stories into memorable customer journeys and destination experiences.

Responsibilities

  • Lead the creation of immersive, narrative-driven retail concepts that bring the LEGO brand to life through spatial experiences. Collaborate across internal teams to translate brand stories into memorable customer journeys and destination experiences.

Requirements

  • Requires a proven track record of delivering retail concept and experience design projects from inception to implementation. Candidates must demonstrate strong storytelling skills, 3D visualization capabilities, and the ability to influence senior stakeholders.

Benefits

  • Family Care Leave
  • Life Insurance
  • Disability Insurance
  • Wellbeing Initiatives
  • Colleague Discount
  • Bonus Scheme

Key Skills

Storytelling Retail concept design Spatial experience design 3D visualization Concept development Brand translation Customer journey mapping Cross‑functional collaboration Stakeholder influence Presentation skills Project leadership Design thinking Creative direction Prototyping Adobe Creative Suite SketchUp Maya Communication Problem solving Strategic planning

About The Lego Group

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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