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Senior UX Product Designer

Hellofresh 🇨🇦 Toronto, Ontario, Canada

$120,000 - $130,000 (CAD) Full-time Senior

Lead the end-to-end design of critical growth journeys including acquisition, conversion, and checkout across the HelloFresh brand portfolio. Partner with cross-functional teams to identify opportunities, drive experimentation, and integrate AI-native workflows into the design lifecycle.

Responsibilities

  • Lead the end-to-end design of critical growth journeys including acquisition, conversion, and checkout across the HelloFresh brand portfolio. Partner with cross-functional teams to identify opportunities, drive experimentation, and integrate AI-native workflows into the design lifecycle.

Requirements

  • Requires 4-6+ years of product design experience with a strong portfolio demonstrating ownership of complex consumer experiences. Candidates must possess expertise in B2C growth design, experimentation, and the ability to navigate ambiguous product challenges.

Benefits

  • Meal kit discounts
  • Health insurance
  • Dental insurance
  • Health spending account
  • Headspace app access
  • Fitness membership discount
  • RRSP matching
  • Paid time off
  • Parental leave top-up
  • Professional development

Key Skills

Product design Growth design Acquisition funnel design Conversion optimization Checkout flow design Cross‑functional collaboration Experimentation A/B testing AI‑native workflow integration User research Wireframing Prototyping Visual design Interaction design Data analysis Problem solving Strategic thinking Communication Agile methodology

About Hellofresh

HelloFresh is on a mission to change the way people eat, forever! HelloFresh was founded in Europe’s vibrant tech hub Berlin and evolved to the world’s leading meal kit provider and a global digital-native FMCG company. 
 HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 18,000 high-performing and ambitious emplo

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