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Develop the visual identity and graphic execution for BTL campaigns, brand activations, events, and trade marketing materials. Translate creative concepts into solid visual executions for both digital screens and physical spaces like points of sale.
Responsibilities
- Develop visual identity and graphic execution for BTL campaigns, brand activations and events
- Design materials for trade marketing, POP, point‑of‑sale and experiential installations
- Create key visuals, graphic systems and adapt them to multiple formats and touchpoints
- Produce print and digital assets, prepare final artwork and production files
- Collaborate with creative teams to ensure concepts are translated into cohesive visual solutions
Requirements
- 2+ years of experience in graphic design, advertising, BTL or agency environments
- Degree in Graphic Design, Visual Communication or related field
- Proficiency with Adobe Illustrator and Photoshop
- Experience using Figma
- Strong sense of composition, typography and visual direction
- Experience in graphic production, POP, events or activations (plus)
- Attention to detail, speed and ability to work in a team
- Solid portfolio showcasing relevant work
Key Skills
About Tbwa Colombia
TBWA Colombia is part of the global TBWA network, a leading advertising agency that focuses on disruptive ideas and brand experiences.
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