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Lead the end-to-end design of the Ranger Buddies ecosystem, integrating digital products with physical on-ground experiences for children and families. Collaborate with cross-functional teams to drive UX processes from discovery to delivery, focusing on engagement and educational outcomes.
Responsibilities
- Lead end-to-end design across the Ranger Buddies experience ecosystem, including mobile, web, physical, and hybrid experiences
- Design intuitive, engaging, and age-appropriate experiences for children and families, balancing educational value, usability, engagement, and delight
- Drive UX design processes from discovery through to delivery, including user flows, journey mapping, wireframing, prototyping, interaction design, and usability testing
- Design connected digital-to-physical experience journeys, including in-park interactions, activity trails, learning moments, environmental touchpoints, and interactive installations
- Map how users move across physical and digital contexts, identifying key moments of engagement, friction, learning, and improvement
- Plan, facilitate, and synthesize usability tests for assigned features and experience journeys, translating insights into actionable design iterations and deliverables
- Design for engagement and retention through gamification, behavioural design, storytelling, and interactive experiences
- Collaborate cross-functionally with Product, Engineering, Content, and Business teams to shape product direction, priorities, and delivery
- Balance strategic thinking with hands-on execution in a fast-moving, iterative environment
- Present ideas, design decisions, and rationale clearly to stakeholders across different functions and seniority levels
- Help establish strong design practices and contribute to a growing design culture within Mandai X
Requirements
- 5+ years of experience in product design, UX/UI design, interaction design, or related fields
- Strong portfolio demonstrating end-to-end design thinking and shipped digital products or physical experiences
- Experience designing consumer-facing products, both digital and physical, especially for families, education, gaming, media, or engagement-driven platforms
- Strong understanding of user-centered design principles and interaction design
- Ability to simplify complex problems into intuitive user experiences
- Comfortable navigating ambiguity and independently driving initiatives forward
- Strong communication and stakeholder management skills
- High proficiency in modern design and prototyping tools (e.g. Figma)
- Collaborative mindset with the ability to work across multidisciplinary teams
Key Skills
About Mandai Wildlife Group
Mandai X is the growth accelerator and venture building arm of Mandai Wildlife Group, aiming to inspire people to value and protect nature through innovative ventures and experiences.
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