Graphic Designer

The Graphic Designer will lead the visual identity development for multiple brands and create high-quality creative assets across various platforms. They will also integrate AI-powered creative tools and support marketing initiatives with compelling design and video content.

Responsibilities

• Lead the visual identity development for the company, its client portfolio, and the new lifestyle clothing brand
• Create logos, brand guidelines, and scalable visual systems to ensure brand consistency across all touchpoints
• Design high-quality creative assets including social media graphics, marketing collateral, presentation decks, packaging, lookbooks, event branding, print materials, and advertising assets
• Maintain consistent typography, color palettes, and brand standards, ensuring professional print-ready artwork with precise specifications
• Build and uphold organized design systems using Adobe Creative Cloud and Figma, collaborating closely with senior leadership to align creative outputs with strategic objectives
• Lead the integration and adoption of AI-powered creative tools such as Adobe Firefly, Midjourney, DALL·E, and others
• Develop prompt libraries and workflows to streamline content creation processes
• Leverage AI to accelerate concept development, mood boarding, retouching, and overall creative production
• Assess when AI-generated assets are suitable versus traditional approaches, ensuring quality and brand consistency
• Stay updated on the latest developments in AI design technologies and educate team members on best practices for their application
• Plan, direct, shoot, and edit engaging marketing videos suitable for various social media platforms
• Create motion graphics, animations, captions, and polished edits using professional software
• Coordinate with external videographers, photographers, and creative partners as needed
• Capture live content at events for real-time publishing, ensuring brand consistency and high-quality output
• Drive creative output for a diverse client portfolio, supporting marketing initiatives with compelling design and video content
• Conduct brand audits and recommend visual enhancements to improve brand perception
• Develop newsletters, brochures, presentations, and editorial assets that align with brand strategies
• Support the evolution of the company's own brand identity across all marketing channels
• Create case studies and thought leadership materials to showcase creative excellence
• Monitor campaign performance, analyze results, and implement improvements to maximize creative effectiveness
• Lead the visual launch of a new clothing and lifestyle brand, developing packaging, labels, campaign assets, and ecommerce visuals
• Create engaging product storytelling through high-quality photography and video content
• Design branded email marketing and SMS templates, retail collateral, and promotional materials for physical activations
• Maintain a centralized asset library to support the brand’s growth and consistency
• Design media kits, press packs, and presentation materials for PR campaigns and thought leadership initiatives
• Create branding assets for events including invitations, signage, merchandise, and event graphics
• Attend selected events to oversee creative execution and capture content for future use

Requirements

• 3-5 years of professional experience in graphic design, branding, and marketing
• Strong portfolio demonstrating expertise across digital, print, and motion graphics
• Proficiency in Adobe Creative Cloud applications such as Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects
• Practical experience with AI creative tools like Adobe Firefly, Midjourney, DALL·E, and similar platforms
• Excellent understanding of typography, color theory, layout, and visual storytelling
• Strong communication skills in English, both written and verbal
• Ability to manage multiple projects efficiently
• Experience working in agency, client-side, or in-house marketing environments
• Proactive attitude towards learning emerging technologies and trends

Key Skills