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PRODUCT DESIGNER - COLLECTIONS (Toy/Collectibles)
Culturefly 🇺🇸 New York, New York, United States of America
The Collections Product Designer will lead product development from concept to production, focusing on creating compelling collections for retail. Responsibilities include sketching new ideas, conducting market research, and developing packaging designs.
Responsibilities
- Concept and sketch new toy and collectible ideas across multiple product lines (plush, vinyl figures, mystery packs, building sets, etc.)
- Store shopping frequently to understand what's trending and how we can offer a strong line to retailers
- Packaging Design with a strong eye for how product is engaged with on-shelf
- Use AI image generation tools to rapidly explore concepts and present multiple directions to the team and create turnaround drawings, renders and models
- Use AI-assisted workflows to speed up repetitive tasks (colorways, pattern variants, style transfers)
- Creating tech packs
- Researching/identifying trends in worlds of toys and collectibles
- Concept development: Develop collections, elevated value collectibles and one of a kind products with Club channels in mind
- Trend & insights: Track toy, pop culture, and design trends to inspire new ideas and keep the brand fresh
- Presentation & storytelling: Build compelling brand decks, moodboards, and pitch materials for internal reviews and retailer or licensor presentations
- Illustration and Technical skill: Must be able to create turnaround drawings of product as well as edit/revise designs based off Licensor feedback
Requirements
- Bachelor's degree in Graphic Design, Industrial Design, Marketing, or related field
- 5+ years of experience in toy, entertainment, or consumer products design or brand management
- Strong portfolio showcasing design for toys, packaging, or consumer brands
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); 3D familiarity (Blender, Cinema4D, or Fusion 360) a plus
- Understanding of toy production methods, materials, and packaging constraints
- Out-of-the-box thinker who can ideate and design creative new products
- Exceptional visual communication, organization, and storytelling skills
- Passion for toys, play, and pop culture
- Ability to work both independently as well as part of a team
- Positive Can Do attitude
Key Skills
About Culturefly
CultureFly is home to a team of pop-culture fanatics who strive to create amazing and original products for hardcore and casual fans alike. At CultureFly, pop-culture is more than life, it’s a way of living, a way of communicating, and a way to bring a community together where there is never a wrong way of expressing yourself. CultureFly is the brainchild behind the scenes that created the Pusheen Box, The Nick Box, Star Wars Galaxy Box, and more.
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