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Senior Digital Design Manager – Paid Media (All Genders)
Zooplus 🇪🇸 Madrid, Spain
The Senior Digital Design Manager will oversee creative performance across paid media, ensuring high-quality execution from concept to delivery. This role involves driving improvements in creative processes and collaborating with various stakeholders to enhance campaign effectiveness.
Responsibilities
- Ensure conceptual development for paid media campaigns from brief to execution
- Proactively define creative directions, frameworks, and solutions
- Translate brand / channel goals and performance insights into scalable creative concepts
- Ensure brand consistency while adapting creative across platforms, audiences, and markets
- Act as a creative decision-maker, confidently guiding stakeholders forward
- Deliver design executions - from ideation to master assets
- Own end-to-end creative delivery for META, Google Ads, Affiliate, and App campaigns
- Maintain consistently high quality across both concept and execution
- Drive A/B testing, iteration, and optimization based on performance data
- Anticipate campaign needs and prepare assets, templates, and solutions in advance
Requirements
- Degree in Graphic Design, Media Design, or equivalent experience
- 5+ years of experience in digital design, paid media, or creative operations
- Proven strong experience in creative work for performance marketing channels
- Strong portfolio demonstrating conceptual thinking and execution quality
- Hands-on experience with Smartly.io or similar automation platforms
- Advanced Adobe Creative Suite and strong Figma skills
- Familiarity with HTML5 ads and performance-driven formats
Benefits
- Hybrid working, spending 60% of time in the office and 40% at home
- Option to work for 20 days abroad in approved countries
- Development opportunities to shape your own career path
- Excellent training and support
- Wellbeing offers
- Subsidised transport or bike leasing
- 20% discount across all company products
Key Skills
About Zooplus
We are zooplus. With over 25 years of exclusive focus on online retail in pet supplies, we are a trailblazer in the industry. Every day, we go the extra mile to meet the unique needs of pets, delivering exceptional value to our customers with an ever-expanding range of nutritional and lifestyle products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs. Our commitment to innovation drives us as a team to lead the industry and set new standards for personalized, convenient shopping, consistently exceeding our customers' expectations. This dedication has made us the number one choice for over 11 million customers in 30 countries across Europe. Headquartered in Munich, Germany, zooplus employs over 1,200 people across Europe.
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