Make sure your resume makes it through AI screening. Most resumes get filtered by AI before a human sees them.
Senior Digital Design Manager – Paid Media (All Genders)
Zooplus Se 🇪🇸 National Library of Spain, Paseo de Recoletos, 20-22, 28071 Madrid, Spain
Lead the conceptual development and execution of high-performance creative assets for paid media channels like Meta and Google Ads. Manage creative automation via Smartly.io and optimize campaign performance through data-driven iterations and scalable frameworks.
Responsibilities
- Ensure conceptual development for paid media campaigns from brief to execution
- Proactively define creative directions, frameworks, and solutions
- Translate brand / channel goals and performance insights into scalable creative concepts
- Ensure brand consistency while adapting creative across platforms, audiences, and markets
- Act as a creative decision-maker, confidently guiding stakeholders forward
- Deliver design executions - from ideation to master assets
- Own end-to-end creative delivery for META, Google Ads, Affiliate, and App campaigns
- Maintain consistently high quality across both concept and execution
- Drive A/B testing, iteration, and optimization based on performance data
- Anticipate campaign needs and prepare assets, templates, and solutions in advance
- Ensure planning, prioritization, and structuring of creative projects
- Reduce complexity through simple, scalable processes and frameworks
- Ensure deliverables are shared clearly, consistently, and outcome-focused
- Own and evolve the creative automation setup in Smartly.io
- Build and maintain modular Figma templates aligned with automation logic
- Manage feeds, conditional rules, and automation logic (e.g. via Google Sheets)
- Improve efficiency, scalability, and creative quality through automation
- Proactively identify opportunities for innovation, AI, and process improvement
- Experiment with new tools and translate learnings into practical team solutions
- Work closely with Paid Media, Brand, and cross-functional stakeholders
- Provide clear direction, structured feedback, and confident communication
Requirements
- Degree in Graphic Design, Media Design, or equivalent experience
- 5+ years of experience in digital design, paid media, or creative operations
- Proven strong experience in creative work for performance marketing channels
- Strong portfolio demonstrating conceptual thinking and execution quality
- Hands-on experience with Smartly.io or similar automation platforms
- Advanced Adobe Creative Suite and strong Figma skills
- Familiarity with HTML5 ads and performance-driven formats
Benefits
- Hybrid working, spending 60% of time in the office and 40% at home
- Option to work for 20 days abroad in approved countries
- Development opportunities that help shape your own career path
- Excellent training and support
- Wellbeing offers
- Subsidised transport or bike leasing
- 20% discount across all products
Key Skills
About Zooplus Se
We are zooplus. With over 25 years of exclusive focus on online retail in pet supplies, we are a trailblazer in the industry. Every day, we go the extra mile to meet the unique needs of pets, delivering exceptional value to our customers with an ever-expanding range of nutritional and lifestyle products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs. Our commitment to innovation drives us as a team to lead the industry and set new standards for personalized, convenient shopping, consistently exceeding our customers' expectations. This dedication has made us the number one choice for over 11 million customers in 30 countries across Europe. Headquartered in Munich, Germany, zooplus employs over 1,200 people across Europe.
BEFORE YOU APPLY
Make sure your resume makes it through AI screening Most resumes get filtered by AI before a human sees them.
Drag your resume here
or click to upload
(PDF only, max 20MB)
Upload your resume
Never miss similar opportunities 🔔
Get notified when new design engineering jobs that match your preferences become available. Set up personalized job alerts to stay ahead of the competition.