Senior Graphic Designer (AI + Motion Exp)

The role involves ideating, creating, and delivering integrated design assets across digital and social platforms, utilizing GenAI tools to enhance production processes. The designer will work collaboratively from brief to delivery, optimizing content for various channels and ensuring adherence to brand guidelines.

Responsibilities

• Work as part of a multi-disciplinary team to ideate, create, and deliver integrated design assets across digital and social
• Design, layout, animate, and refine digital marketing assets (static, animated, and video formats), e-commerce content, and social-first visuals
• Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs
• Take client briefs through all steps, including insight, concept, copy, image and video generation, and final creative assembly using different GenAI models and techniques
• Optimize and adapt assets for multi-channel rollouts, ensuring best practices for web, mobile, and social distribution
• Implement brand guidelines, ensuring visual quality and cohesion throughout every project
• Respond constructively to feedback, using GenAI capabilities to rapidly iterate and improve designs as needed
• Present work to internal teams, confidently explaining how GenAI has contributed to ideation or execution
• Stay up-to-date with the latest design and GenAI trends, proactively suggesting new tools and features for creative experimentation

Requirements

• Experience as an Integrated Designer with motion skills in an advertising agency, in-house creative team, or design studio
• Proven Integrated Designer with motion portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects
• Working knowledge of GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Veo3, etc.
• Critical eye for detail, with the ability to analyze GenAI-generated outputs and correct errors
• Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow
• Hands-on experience with GenAI-driven ideation, prompt creation, and static and video asset generation
• Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign, Figma a plus)
• Strong retouching skills
• Strong awareness of digital, social, and e-commerce design standards
• Attention to detail, resourcefulness, and the ability to manage projects efficiently from brief to delivery
• Excellent collaboration and communication skills

Benefits

• Opportunity to work with a global team of creative thinkers, tech-savvy trendsetters, and production pros
• Commitment to ensuring everyone on the team is fully trained and confident in using Pencil AI and other approved AI tools
• Access to a wide range of internal resources to help stay ahead of the curve
• Opportunity to continuously upskill with approved AI tools, including Pencil
• Chance to stay up-to-date with evolving AI trends through internal resources
• Collaboration and contribution to AI knowledge-sharing sessions, embracing a culture of learning

Key Skills