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Customer App UX / UI Designer
First Rail 🇬🇧 City of London, London, United Kingdom
The Customer App UX/UI Designer will take ownership of the design of digital retail platforms, primarily the First Rail mobile apps, to deliver user experiences that solve complex problems. Responsibilities include using customer insights to inform design changes, creating prototypes, and collaborating with product managers to enhance user experience.
Responsibilities
- Use customer insight, analytics and industry insight to understand user behaviours and inform design changes
- Illustrate design ideas using storyboards, wireframes and prototypes
- Develop UI designs that clearly illustrate how our apps function and should function, and what they look like
- Provide Figma designs for product features and work closely with the digital product managers and insight partners
- Maintain and contribute to design systems, ensuring consistent on-brand designs across multiple products
- Use your expertise to recommend ongoing improvements to the design process
- Work with the Group Product Manager(s) to ensure structure and content for apps, app stores and website balance strong user experience with ASO and SEO performance
Requirements
- In-depth knowledge of consumer facing app and website design, UX & UI
- Proven experience working in mobile UX/UI design
- Excellent knowledge of Figma, Sketch, InVision, HTML, Visio, iOS, Android, and Adobe Creative Suite
- Previous experience in E-commerce or Travel and Transport is desired but not essential
- Agile mindset
- Ability to work to shifting priorities to best meet the needs of the team and the end user
- Capability to deliver outstanding designs that balance strong user experience and creative flair with commercial performance
- Excellent interpersonal and presentation skills, with the confidence to influence stakeholders
- Strong organisational skills, enthusiastic and self-motivated
Benefits
- Minimum of 10% (5% employer and 5% employee) contribution to your Pension
- 25 days Holiday plus National Bank Holidays
- Travel Offers for Bus and Rail
- Shopping Discounts including discounts and cashback on electrical goods, your weekly shop, holidays, cinema trips, car insurance, upgrading your mobile and lots more
- Buy as You Earn – allows you to buy shares each month
- Save as You Earn – allows you to use your savings after three years, to buy shares at a discounted price, or take your savings back as cash
- Employee Assistance Helpline – free, confidential employee support service provided by an independent provider
- Payroll Giving – donate directly from your pay to a Charity of your Choice
Key Skills
About First Rail
The First Rail team is one of the most experienced in the industry; we run every type of train service – long distance, regional, commuter and sleeper services. We have three franchises – Avanti West Coast (AWC), South Western Railway (SWR) and Great Western Railway (GWR) plus our open access passenger services, Hull Trains and Lumo. We also operate Tramlink in Croydon on behalf of Transport for London and Heathrow Express with Heathrow Airport. In addition to our Train Operating Companies (TOCs), First Rail includes: First Rail Holdings – a number of specialist teams such as Finance, Property, Engineering, Operations, IT, Procurement and Human Resources, all of which provide expertise and support to the rail division; First Customer Contact Centre (FCC) in Sheffield, delivering a huge range of support services for our passengers, from handling group bookings, ticket sales and requests for travel assistance to managing complaints and customer compensation claims; First Rail Cons
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