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Sr. Graphic Designer
Vtech Electronics 🇺🇸 Arlington Heights, Illinois, United States of America
Lead the creative development and execution of packaging, retail signage, and marketing materials for VTech and LeapFrog brands. Collaborate with cross-functional teams to translate brand strategy into impactful visual experiences and manage lifestyle photography shoots.
Responsibilities
- Lead the creative development and execution of packaging, retail, trade show, and marketing materials that bring the VTech and LeapFrog brands to life and support business objectives
- Partner with U.S. Product Development and Marketing teams to ensure packaging accurately communicates product benefits, messaging hierarchy, and brand voice while meeting strategic goals
- Collaborate with international packaging teams to localize priority packaging for the U.S. market, ensuring alignment with brand standards, consumer expectations, and retail best practices
- Lead the design and development of packaging style guides and visual identity systems for key product categories and new product launches
- Independently direct lifestyle photography shoots, including concept development, set design, casting, wardrobe selection, shot planning, and creative direction to produce compelling imagery for packaging and marketing materials
- Retouch, color-correct, and enhance photography to meet brand standards and print production requirements
- Design innovative retail marketing materials, including store signage, pallet displays, cross-sell programs, advertising layouts, and other shopper marketing assets that drive consumer engagement
- Translate marketing concepts into impactful large-scale trade show and event graphics while ensuring best-in-class production standards and print-ready file preparation
- Design, maintain, and evolve corporate PowerPoint templates, master slides, and branded presentation libraries
- Champion brand consistency across all creative deliverables by ensuring adherence to established visual standards and guidelines
- Identify and implement process improvements that enhance efficiency, collaboration, and overall effectiveness within the Print & Event Marketing team
- Produce high-quality packaging and signage mock-ups for internal reviews, retailer presentations, and merchandising initiatives
- Manage requests for placeholder packaging samples to support retailer planograms, line reviews, and customer meetings
- Collaborate through communication and teamwork with co-workers, management, clients and others in a courteous, and professional manner
- Exercise sound business judgment
- Work independently and collaboratively and manage time effectively in order to meet changing deadlines and priorities
- Treat all employees, guests and customers and others affiliated with our business with respect
- Conform and abide by all laws, regulations, policies, work procedures, instructions and VTech's Rules of Engagement
- Conform with all safety rules and use all appropriate safety equipment
- Other duties as needed or required
Requirements
- 7+ years of progressively responsible experience in the area of Graphic Arts with a focus on print design
- Bachelor's degree in Graphic Design or a related field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform essential functions of this role
- Advanced proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe Acrobat
- Must be proficient in Microsoft Word, Excel and PowerPoint
- Experience with file transfer and asset management platforms
- Experience with Smartsheet, project management software, and AI-powered creative tools is a plus
Benefits
- US base salary range for this full-time position is $86,000 - $92,000 + bonus potential + excellent benefits
Key Skills
About Vtech Electronics
LeapFrog Enterprises, Inc. is an education innovator and a leading developer of educational entertainment for children. LeapFrog’s award-winning product portfolio is designed to help every child achieve their full potential by delivering best-in-class curriculum through engaging and technology-based platforms, content and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers product recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for life and academic success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog was acquired by VTech in April 2016 and is based in Emeryville, California. Come see the learning at www.leapfrog.com.
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