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Principal Product Designer - Customer Lifecycle

Ancestry 🇺🇸 Lehi, Utah, United States of America

Hybrid $162,000 - $192,000 Full-time Principal

Lead design initiatives across multiple product areas to ensure a cohesive and high-quality end-to-end customer journey. Partner with Product Marketing and cross-functional teams to align product experiences with value communication and broader business strategy.

Responsibilities

  • Lead design initiatives that span multiple product areas, driving consistency, quality, and cohesion
  • Partner with product teams to identify friction, gaps, and inconsistencies — and help define solutions that improve the overall journey
  • Collaborate closely with Product Marketing to ensure product experiences clearly communicate value, align with messaging, and support go-to-market efforts
  • Identify and elevate key moments in the customer journey that drive trust, engagement, and retention
  • Translate insights from qualitative research and quantitative data into clear, actionable design direction

Requirements

  • Strong experience in product design, with a track record of working across teams and influencing outcomes beyond your immediate scope
  • Comfortable operating as a lead individual contributor — setting direction while also being hands-on in execution
  • Deep understanding of end-to-end customer journeys and experience design
  • Experience working on complex, multi-surface products where consistency and cohesion are critical
  • Ability to connect product experience with product marketing and storytelling — ensuring users understand the value of what they’re using

Benefits

  • Base salary range of $162,000 - $192,000
  • Eligibility for bonus, equity, and comprehensive benefits including health, dental, and vision

Key Skills

Product design End-to-end customer journeys Experience design Complex, multi-surface products Product marketing Storytelling Qualitative research Quantitative data Design direction

About Ancestry

We are the curious. Ancestry®, the global leader in family history and consumer genomics, connecting everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records from 88 countries, over 3 million subscribers and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families. Ancestry has over 1,300 employees in locations across the globe. Our headquarters is in Lehi, Utah and our global offices are located in Dublin, Ireland; Paris, France; London, England; Sydney, Australia; and Grafing, Germany. We are committed to our location flexible work approach, allowing you to work from

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