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Develop high-quality, responsive visual designs for CRM, email marketing, and digital campaigns for The Sun. Collaborate with cross-functional teams to maintain design systems and leverage data insights to optimize customer engagement.
Responsibilities
- CRM, Email & Digital Execution: Develop High-Quality Visual Designs
- Email Optimization: Design and implement layouts that provide optimal viewing experiences across various devices, screen sizes, and email clients
- Deliverability & Quality Control: Ensure all designs adhere to brand guidelines, are optimized for different media channels, and meet strict technical specifications for email deliverability
- Asset Preparation: Assist in the preparation and hand-off of design assets for final delivery
- Conceptualisation & Ideation: Campaign Brainstorming, Data-Driven Design, A/B Testing Support
- Figma Design Systems & CRM Scaling: Figma Workflow Automation, Design System Support
- WPP Open Integration & Collaboration: Collaborate cross-functionally to leverage the capabilities of WPP Open
- Brand Guardianship: Develop a strong understanding of The Sun brand, including its visual identity, tone of voice, and diverse target audiences
- Team Collaboration & Communication: Collaborate closely with creatives, strategists, and account/campaign managers
- Time Management & Adaptability: Manage your time effectively, work under tight editorial deadlines, and adapt quickly to changing project requirements
Requirements
- A solid understanding of layout, typography, visual hierarchy, and color theory
- A keen eye for detail, specifically regarding rendering issues across different email clients
- A passion for design, technology, and a willingness to continuously learn
- Good communication skills and the ability to collaborate effectively within a fast-paced team
- Agency Experience: Experience as a designer within a creative, media, or CRM/digital agency
- Strong Portfolio: A portfolio showcasing high-impact digital designs and responsive email/CRM campaigns that demonstrate excellent typographic and layout skills
- Figma Proficiency: Strong proficiency in Figma, including experience designing with auto-layout, components, and utilising/contributing to design systems
- Motion Design: Proficiency in Adobe After Effects for developing engaging motion design, GIFs, and animated email/social content is highly desirable
- Email & CRM Tools: Familiarity with email design software or CRM platforms (e.g., Stripo, Adobe, Salesforce) is a strong plus
- Technical Knowledge (Desirable): A basic understanding of HTML and CSS as they relate to responsive email design and rendering
- WPP Ecosystem: Familiarity with the WPP Open ecosystem and its capabilities (or a strong willingness to learn)
Benefits
- Opportunity to work with a dynamic team
- Collaborative culture
- Commitment to driving exceptional results for clients
- Professional development opportunities
Key Skills
About T&p
A global, fully integrated agency with AI at its heart. AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption. T&P promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need.
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