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Lead the mid-to-long term design strategy and brand governance for CBG brands across China and Hong Kong. Translate consumer insights into differentiated brand experiences across packaging, digital, and retail touchpoints while managing the design budget and local team.
Responsibilities
- Leading the development and stewardship of brand design systems that create emotional connection and meet functional needs across China and Hong Kong
- Translating consumer insights into differentiated and desirable brand experiences across packaging, product, digital, retail, and communications
- Partnering with local business teams to align design strategy with growth objectives, new product innovation, and commercialization
- Strategic Leadership and Brand Governance
- Budget Ownership and Design Operations
- Consumer Insight and Research
- Creative Excellence and End-to-End Brand Experience
- People Leadership, Coaching, and Culture
Requirements
- Bachelor's degree (completed and verified prior to start) AND at least seven (7) years of professional experience in Design across multiple touchpoints
- Bachelor's degree or higher in Design, Visual Communication, Brand Strategy, Experience Design, or related field
- 10-15+ years of experience in brand/experience design with demonstrated leadership of programs within China and/or Hong Kong
- Proven success establishing and governing visual identity systems and multi-touchpoint brand experiences
- Strong financial acumen and experience with budget management
- Expertise in consumer research translation (ethnography, segmentation) into design strategy and commercialization
- Demonstrated ability to lead agencies and cross-functional teams; excellent communication, storytelling, and influence skills
- Portfolio showcasing strategic brand systems and high-quality execution across packaging, digital, and communications
- Proficiency using tools like Adobe Creative Suite, MS office, AI/Automation enablement
Benefits
- Opportunity to work with a global company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Competitive salary and benefits package
Key Skills
About 3m
3M touches virtually every part of your life. Our people and technology make the impossible, possible. Every day we apply our science to enhance peopleâs lives. This is 3M Science. Applied to Life.â˘
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