Senior Product Designer, Core Experience

Lead the design vision for the core app experience, focusing on navigation, feature discovery, and clinical screening flows. Collaborate with product and engineering teams to drive user activation, retention, and trial-to-paid conversion through data-driven experimentation.

Responsibilities

• Lead the design vision for BetterSleep's core app experience in close partnership with Product and Engineering, and advocate for the user throughout the product development process
• Design high-quality end-to-end user experiences that deliver a consistent, intuitive, and emotionally resonant experience across the customer journey
• Own and evolve key product surfaces including core navigation, feature discovery and engagement, clinical screening and referral flows that feel seamless within the consumer app experience, and other critical moments that drive activation, trial-to-paid conversion, and retention
• Craft and direct UX copy and microcopy across the product experience, including feature titling, education, and navigation, ensuring alignment with BetterSleep's brand voice
• Design for localization to address the 6+ languages supported within the app
• Collaborate with Engineers, Product Managers, and other Designers to solve user problems, navigate technical constraints, and scale product experiences effectively
• Leverage internal data, experimentation results, and understanding of human behavior to identify opportunities for improving conversion, retention, and engagement
• Design for personalization and adaptive experiences, helping shape user flows that respond to individual needs, sleep goals, behaviors, and future AI-driven product capabilities
• Participate in user research and competitive analysis to inform product direction and ensure a best-in-class mobile experience
• Actively participate in agile processes and ceremonies
• Make recommendations to management on process and tooling improvements
• Ensure compliance with Android and Apple platform guidelines, stay current on new developments, and inform the team of relevant updates
• Build strong relationships with stakeholders and communicate complex ideas, goals, and design rationale clearly and effectively
• Mentor and guide other designers

Requirements

• Relevant degree in design or equivalent professional experience
• At least 8 years of experience in Product Design for mobile apps
• Passion for designing best-in-class mobile experiences and ability to balance business, product, and user needs
• Extreme attention to detail and a desire to understand all aspects of the product
• Portfolio of UI and UX projects that demonstrates user research, ideation, launch, iteration, and measurable results
• Strong UX writing sensibility, with the ability to craft clear, emotionally resonant microcopy that aligns with BetterSleep's brand voice
• Experience designing personalized, adaptive, or data-informed product experiences
• Proficiency with design tools used to communicate UI and UX solutions effectively, such as Figma, Sketch, and Adobe CC

Benefits

• Competitive salary & compensation
• Excellent health, dental, and vision coverage
• Retirement plan with employer matching
• Commuter & lunch benefits (UberEats)
• Free access to telehealth & BetterHelp services
• Any hardware/software you need to succeed
• A product loved by millions — and admired by the press
• Awesome people to work with
• The chance to help people live a better life, every day

Key Skills