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Principal Product Designer

Stash 🇺🇸 New York, New York, United States of America

Hybrid $171,000 - $255,000 Full-time Senior

Lead the end-to-end design of the Stash customer experience, simplifying complex financial problems through human-centered design and AI-assisted workflows. Mentor other designers and partner with Product, Engineering, and Marketing to ensure a coherent brand and high-quality product delivery.

Responsibilities

  • Keep design human-centered across the journey: research, flows, copy moments, edge cases
  • Define what "good" looks like for the customer
  • Run the full design arc: pull signal from research, sketch and prototype, run tight reviews, hand off specs engineers can build from, and stay involved through launch
  • Show up in roadmap and strategy conversations with Product
  • Contribute a vision and strong point of view on how we get there
  • Partner with Engineering, Product, and Marketing so the product feels like one brand
  • Help shape how the design team operates: improve critique culture, evolve the design system, encourage reusable patterns, and ensure AI-assisted work still meets a high quality bar
  • Mentor and support other designers through feedback, collaboration, systems thinking, and leading by example through your craft
  • Say no when something isn’t ready

Requirements

  • 8+ years of experience in a fast-paced D2C product design environment
  • Strong principal-level IC craft
  • Player-coach mindset
  • Senior product design leadership
  • Intellectually curious and self-driven
  • Strong collaborator
  • Extreme ownership mindset
  • Proven ability to make strategic decisions and hold a strong POV on what the product should look and feel like
  • Experience using Figma and Jira as core tools of your workflow
  • Experience and genuine excitement about leveraging AI to improve design efficiency and process

Benefits

  • Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
  • Complimentary subscription to Stash+ account
  • Hybrid Work Policy
  • Flexible PTO
  • Work-from-home equipment stipends
  • Home internet subsidy
  • Paid Parental Leave
  • Primary & Secondary Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

Key Skills

Figma Jira AI-assisted design Design systems User research Prototyping Wireframing Design thinking User-centered design Agile Scrum Leadership Communication Mentoring Cross-functional collaboration Data-informed product thinking Strategic thinking Storytelling Design leadership Player-coach mindset Extreme ownership mindset

About Stash

Stash is a personal finance app that makes investing easy and affordable for millions of Americans. From budgeting paychecks to stock rewards and saving for now or retirement, we help Stashers create more financial freedom. Stash’s Smart Portfolio was named the top-performing robo-advisor for 2023 by Condor Capital. 1. Limitations apply. 5% Stock-BackÂŽ rewards available only for qualified bonus merchants on Stash+, up to $10/month. See Bonus Rewards Terms & Conditions. All rewards earned through use of the Stash Stock-BackÂŽ Debit MastercardÂŽ will be fulfilled by Stash Investments LLC and are subject to Terms and Conditions. All Stock-BackÂŽ rewards contribute to a single $10 per month cap. You will bear the standard fees and expenses reflected in the pricing of the investments that you earn, plus fees for various ancillary services charged by Stash. In order to earn stock in the program, the Stash Stock-BackÂŽ Debit Mastercard must be used to make a qualifying purchase. Stock rewards th

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