Principal Product Designer

Define and maintain scalable design systems and AI-native user experiences while framing ambiguous problem spaces into actionable directions. Collaborate with product and engineering teams to ensure high-quality execution from high-level architecture to detailed interaction design.

Responsibilities

• Define and maintain design systems, patterns, and components that work consistently across product surfaces
• Frame problem and opportunity spaces clearly, turning ambiguous inputs into actionable design directions
• Design end-to-end user flows, from high-level architecture through to detailed interaction and visual design
• Prototype and validate ideas quickly, using AI-assisted workflows to accelerate exploration and iteration
• Review and critique design work across the team, providing specific and constructive feedback
• Collaborate with product managers and engineers throughout the build cycle to ensure design intent is preserved in delivery
• Conduct and synthesise design reviews, usability observations, and feedback loops to inform ongoing work

Requirements

• At least 8+ years of experience working as a product designer or similar role
• Ability to design end-to-end product experiences, from flow and structure through to detailed visual and interaction design
• Strong systems thinking, ability to design components, patterns, and guidelines that scale across a product
• Ability to frame and communicate design decisions clearly in written and verbal form, including to non-design audiences
• Fluency with AI-assisted design and prototyping workflows as part of day-to-day practice
• Experience working in fast-moving product teams with short iteration cycles
• Comfortable working with ambiguity and defining the brief as part of the work, not just responding to one
• Collaborative working style with product, engineering, and research counterparts
• Familiarity with the specific product domain or industry

Benefits

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork.
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision.
• We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG.
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential.
• Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work

Key Skills