Graphic Designer (Performance Creative & Paid Social)

Create high-converting static ads and marketing assets for platforms like Meta, TikTok, and Amazon to drive customer acquisition. Collaborate with growth and media buying teams to iterate on creatives based on performance metrics and consumer psychology.

Responsibilities

• Design high-converting static ads for Meta, TikTok, Instagram, and paid social campaigns
• Create performance-focused creatives optimized for CTR, hook rate, and conversions
• Develop ad variations for rapid testing and iteration
• Design graphics for landing pages, email campaigns, Amazon listings, product launches, and promotional campaigns
• Collaborate with creative strategists, media buyers, and video editors to build winning campaigns
• Turn UGC, testimonials, reviews, and product benefits into compelling visual ads
• Research competitor ads and industry trends to identify winning creative styles
• Help maintain and evolve Afina’s visual identity across channels
• Use AI tools and modern creative workflows to improve speed and output

Requirements

• 2+ years of graphic design experience for DTC or e-commerce brands
• Strong portfolio of paid social ads and performance-focused creative
• Experience designing for Meta, TikTok, Instagram, and digital advertising
• Strong understanding of direct-response marketing and consumer psychology
• Ability to create clean, modern, conversion-focused designs
• Fast execution and ability to produce large volumes of creative
• Strong understanding of typography, hierarchy, and ad composition
• Experience with Photoshop, Illustrator, Figma, Canva, or similar tools
• Ability to take feedback and iterate quickly

Benefits

• Competitive compensation and performance bonuses
• Fully remote and flexible work arrangement
• High ownership and direct impact on growth
• Opportunity to work on campaigns seen by millions
• Fast-paced startup culture with zero bureaucracy
• Massive opportunity for growth as the company scales

Key Skills