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"Design creates culture. Culture shapes values. Values determine the future."

— Robert L. Peters

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H&m Group logo

Lead Digital and Graphic Designer

H&m Group 🇬🇧 City of London, London, United Kingdom

Onsite Full-time Senior

Lead the creative development and execution of graphic and digital design across all brand touchpoints, including campaigns, runway, and packaging. Manage and mentor a team of designers to ensure high-impact visual outputs that align with the brand's luxury aesthetic.

Responsibilities

  • Lead the creative development and execution of graphic and digital design across key brand moments
  • Personally design and deliver high-impact creative work
  • Translate the Head of Creative & Art Direction vision into compelling, on-brand visual outputs
  • Continuously evolve the COS visual language in line with brand direction
  • Uphold and interpret brand guidelines through a creative lens
  • Contribute to the evolution of design systems, templates, visual frameworks
  • Deliver best-in-class design across all touchpoints
  • Collaborate with Content, Media and Digital teams to ensure cohesive and effective execution
  • Lead a team of Graphic & Digital Designers, fostering a high-performance, creative culture
  • Provide clear creative direction, feedback and mentorship to elevate team output

Requirements

  • Alignment to company values
  • Lead digital & graphic designer
  • Exceptional graphic and digital design expertise and creativity
  • Proven experience delivering elevated creative work within a fashion or luxury environment
  • Highly conceptual thinker with strong creative vision
  • Advanced proficiency in industry-standard design tools and suites for both graphic and digital design
  • Deep understanding of branding, layout and visual storytelling
  • Strong expertise in creative typography
  • Experience designing across multiple channels and templates
  • Ability to lead and inspire creative teams
  • Strong collaboration skills across creative and marketing functions
  • High attention to detail and commitment to protecting exceptional brand standards

Benefits

  • Attractive benefits with extensive development opportunities around the globe
  • 25% staff discount usable on all H&M Group brands in stores and online
  • H&M Incentive Program – HIP
  • 25 days holiday
  • Annual health checks
  • Pension scheme
  • Discounts on various activities and financial/lifestyle products via our benefits hub
  • Cycle to work scheme
  • Discounted gym membership
  • Employee assistance via retail trust
  • Private health & dental care

Key Skills

Graphic design Digital design Creative direction Brand management Typography Visual storytelling Adobe Creative Suite Figma Leadership Communication Mentoring Cross-functional collaboration Attention to detail Brand guidelines Design systems Templates Visual frameworks

About H&m Group

Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passiona

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