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Graphic Designer
U S National Whitewater Center 🇺🇸 Charlotte, North Carolina, United States of America
Lead the creation and design of all print, social, and digital marketing deliverables to maintain brand consistency across various channels. Manage creative teams and collaborate with marketing managers to develop design strategies that align with campaign objectives.
Responsibilities
- Assure that all marketing content is consistent with the Whitewater brand
- Develop and implement creative design strategies that align with the brand and overall marketing objectives and target audience
- Expert using Adobe Creative Suite, which includes, but is not limited to Photoshop, InDesign, Illustrator, and Lightroom
- Manage and provide creative direction to internal and external creative teams, including photographers, copywriters, videographers, and other creative professionals
- Design and produce various marketing assets, such as digital advertisements, print materials, website content, posters, social media graphics, and more
- Ensure consistency and brand adherence across all marketing creative elements
- Work with the Marketing Manager to lead creative concepts, designs, and copy to ensure they meet brand guidelines and campaign objectives
- Stay updated on industry trends, best practices, and emerging technologies to continually improve the effectiveness and innovation of marketing creative
- Monitor project timelines, budgets, and resources to ensure on-time and on-budget delivery of creative assets
- Collaborate with marketing analytics teams to evaluate the effectiveness of creative assets and campaigns and make data-driven recommendations for optimization
- Collaborate with marketing teams to understand campaign requirements, target audience, and messaging goals
- Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand
- Other duties as assigned
Requirements
- Bachelor's degree in Graphic Design, Marketing, Media, or related discipline
- 4+ years relevant design experience
- Strong project management skills
- Demonstrable experience in leading and managing a team, fostering collaboration, and driving results
- Proficiency in Adobe Creative Suite and design platforms
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages
- Strong creative thinking and problem-solving abilities, with a keen eye for design and attention to detail
- Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed
Benefits
- Access to the Whitewater Center's pass activities
- Staff discount program and pro deals
- Medical, Dental, Vision, FSA
- 401(k)
Key Skills
About U S National Whitewater Center
Whitewater is a 501(c)(3) nonprofit and outdoor lifestyle brand that facilitates outdoor access by lowering barriers and inspiring people to get outside. Each year, Whitewater engages with over 1.4 million people across the 6 locations it protects and manages, encompassing over 2,500 acres in some of the Southeast’s most extraordinary playgrounds. The goal is to facilitate and promote engagement with the active lifestyle among as many people as possible, as often as possible.
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