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The role focuses on creating high-performing visual assets for email marketing and paid acquisition campaigns across Facebook, Instagram, and TikTok. Additionally, the designer supports PDP visuals, storytelling pages, and occasional print packaging needs.
Responsibilities
- Design weekly email campaigns: newsletters, promotional emails, automation flows (welcome series, abandoned cart, post-purchase)
- Ensure email assets are fully responsive across all devices (desktop, mobile, tablet)
- Adhere to Lovepop brand guidelines while optimizing for KPIs: Open Rate (OR), Click-through Rate (CTR), Conversion Rate (CVR)
- Collaborate with the Email Marketing Specialist on A/B testing of thumbnails, subject visuals, and CTA designs
- Design ad creatives for Facebook, Instagram, and TikTok (static + carousel + simple motion)
- Produce multiple variations per campaign for A/B testing (5-10 versions/campaign)
- Track performance data and iterate based on insights from the Performance Marketing team
- Maintain regular creative refresh cycles to combat creative fatigue
- Support design of Product Detail Page visuals and landing pages as needed
- Create storytelling assets in partnership with Marketing and Content teams
- Backup for the Graphic Designer (SAS/Print) on packaging or catalog production when needed
- Ensure brand consistency between digital and print assets
Requirements
- 1-3 years of graphic design experience in e-commerce, agency, or brand environments (B2C preferred)
- Strong proficiency in Adobe Suite: Photoshop, Illustrator, InDesign
- Strong proficiency in Figma for collaborative design and prototyping
- Portfolio demonstrating clear capability in email design and performance marketing creatives
- Basic understanding of performance metrics (CTR, CVR, ROAS) and how design impacts them
- Strong English reading and writing skills to collaborate with our Boston team
Benefits
- Opportunity to work with a leading online card destination in the US
- Collaborative and dynamic work environment
- Professional growth and development opportunities
- A+ talent loves working with A+ talent
- Growth mindset and emphasis on leveling up and applying more leverage and focus
Key Skills
About Lovepop
We believe that love is the foundation for a brighter world, and it grows when it is shared. Every day, we pour our hearts into developing creative, meaningful, and fun ways for you to share love with the people around you. We combine art and engineering to stretch the boundaries of the imagination and create magical gifts that bring people together. Whether youâre celebrating a holiday, an important milestone, or an everyday moment, we aim to inspire you to share love with our amazing designs.
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