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Designer I Graphic Designer Basketball Apparel
Puma 🇺🇸 Boston, Massachusetts, United States of America
Develop seasonal graphics and visual identities for PUMA Hoops apparel, bridging sport and culture. Collaborate with cross-functional teams to create cohesive graphic packs and execute quick-turn designs for cultural moments.
Responsibilities
- Design seasonal graphics that align with PUMA's creative direction and strengthen the PUMA Hoops brand language
- Partner with Apparel, Footwear, PLM, and Color teams to ensure cohesive storytelling across collections
- Execute quick-turn graphics in response to cultural and sport moments with speed, precision, and intent
- Develop complete graphic packs - placements, trims, prints, and patterns that scale across tiers
- Contribute to seasonal color palette development and ensure consistency across categories
- Maintain an organized graphic library and manage on-time file handoffs with PUMA Group Sourcing (PGS)
- Lead at least one capsule or regional project per season from concept through execution
Requirements
- Bachelor's degree in Product or Graphic Design (or equivalent experience)
- 3-5 years of experience in apparel graphic design, with strong storytelling and cultural awareness
- Self-starter mindset with the ability to adapt quickly, meet expectations, and deliver on time
- Strong work ethic, attention to detail, and proficiency in Adobe Creative Suite
- Knowledge of basketball culture and sport lifestyle trends
- Strong illustration and custom typography skills that bring unique voice and character to design
- Confident presentation skills and the ability to adapt to feedback with professionalism
Benefits
- Bonus
- Benefits (Benefit Summary Corporate)
- Equal employment opportunities
- Opportunities for professional growth and development
Key Skills
About Puma
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.
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