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Staff AI Product Designer

Intercom 🇬🇧 City of London, London, United Kingdom

Hybrid $120,000 - $180,000 Full-time Senior

Define AI capabilities and architect agentic systems, focusing on behavior, orchestration, and system logic. Design end-to-end human-AI workflows and establish quality evaluation frameworks to ensure reliability and trust.

Responsibilities

  • Define AI capabilities (the “what and why”)
  • Identify and pattern match high-value opportunities for AI across the product
  • Define what AI should do—and just as importantly, what it should not do, making hard or unpopular calls when needed
  • Set clear boundaries for autonomy vs human control
  • Design AI behavior, orchestration, and system logic
  • Architect AI-driven workflows and agentic systems that operate across real-world scenarios and over time, including multi-step and agent-to-agent interactions
  • Establish decision frameworks: when systems should act, ask, escalate, or defer
  • Design for uncertainty, failures, and edge cases as core system behavior
  • Develop and apply design principles and heuristics to shape how AI systems behave and make decisions
  • Ensure systems remain coherent and predictable, even as complexity scales
  • Shape human + AI workflows and end-to-end experience
  • Design experiences for users who are increasingly managing AI systems and agents
  • Define the role of the human in the loop: where users guide, review, or override
  • Partner with product designers to continuously shape and adapt the product experience as underlying systems evolve
  • Define quality, evaluation, and reliability
  • Design evaluation scenarios and feedback loops
  • Analyse outputs to identify failure modes and system weaknesses
  • Design for reliability at the system level, preventing agentic breakdowns

Requirements

  • Strong product judgment
  • Ability to influence without authority
  • Experience working on zero-to-one products and comfort operating through ambiguity and rapid change
  • Deep understanding of LLMs and their limitations, along with a grounding in traditional ML approaches and when to use them instead
  • Experience defining design principles, heuristics, or evaluation criteria for AI systems
  • High standards for quality, with a track record of identifying where AI systems break down in real-world use
  • A scientific mindset—you can design experiments that isolate variables and produce meaningful insights
  • Systems thinker: you’re happier designing behaviours and flows than polishing interfaces

Benefits

  • Competitive salary and equity in a fast-growing start-up
  • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Regular compensation reviews - we reward great work!
  • Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated
  • Pension scheme & match up to 4%
  • Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
  • Flexible paid time off policy
  • Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
  • If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
  • MacBooks are our standard, but we also offer Windows for certain roles when needed

Key Skills

Product design AI product design Machine learning LLMs Traditional ML approaches Design principles Heuristics Evaluation criteria AI systems System logic Agentic systems Decision frameworks Uncertainty Failures Edge cases Design thinking User-centered design Human-computer interaction Prototyping Experimentation Data analysis Feedback loops Quality assurance Reliability Systems thinking Communication Collaboration Influence Leadership Time management Adaptability Problem-solving

About Intercom

We’re Intercom — the AI customer service company helping businesses deliver incredible customer experiences at scale. Our platform combines Fin, the #1 AI Agent for customer service, with our next-generation Helpdesk, a modern workspace that gives support teams the power, speed and intelligence they need.

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