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"Design creates culture. Culture shapes values. Values determine the future."

— Robert L. Peters

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Lead Product Designer

Weski 🇮🇱 Herzliya, Tel Aviv Subdistrict, Israel

Full-time Senior

Lead end-to-end product design for web applications and AI agents, owning the design system and user experience. Partner with Product and Engineering teams to translate user research and data into measurable product improvements.

Responsibilities

  • Lead product design end-to-end, from ideation to production
  • Influence product strategy: bring customer insights to shape priorities, define opportunities, and inform roadmap decisions
  • Partner deeply with Product + Engineering to define problems, explore solutions, and ship measurable improvements
  • Level up our design system: components, patterns, guidelines, tokens, and governance - so we build faster with consistency
  • Use AI tools thoughtfully to accelerate ideation, exploration, QA, content, and workflow - without compromising quality
  • Lead UX research (usability testing, interviews, concept tests, prototype tests), and translate insights into shipped product improvements
  • Contribute to design culture and methodology (critiques, principles, decision logs, process templates), especially important in a lean team

Requirements

  • High internal motivation
  • Comfort operating as a solo/primary designer in an organization
  • Process-oriented thinking
  • Hands-on experience with usability testing and translating findings into iteration
  • Experience with A/B testing, data-driven design and knowledge of SEO practices
  • Strong Figma skills and a portfolio that demonstrates craft + impact
  • 6+ years of product design experience shipping modern digital products
  • Meaningful experience designing for web applications, turning complex exploration and itinerary planning into friendly experiences
  • Meaningful experience in B2C (or B2SB / prosumer) products at scale - designing for large user bases, conversion funnels, and iterative growth
  • Proven experience working with design systems and contributing to their evolution

Key Skills

Product design UX/UI design Design systems Figma Usability testing A/B testing Data-driven design SEO practices Web applications B2C products Conversion funnels Iterative growth Design culture Methodology Critiques Principles Decision logs Process templates Leadership Communication Collaboration

About Weski

Disrupting the traditional $80 billion ski travel industry with the world's first self-service platform for booking an entire ski trip in just a few clicks. Using our unique dynamic package technology, WeSki empowers customers to plan, compare, book and fully customize their ski holiday by providing real-time prices and availability for millions of ski trip combinations. WeSki's technology connects to thousands of suppliers to provide customers with a one-stop-shop solution to book everything they need for their ski holiday, including flights, airport transfers, accommodations, ski lift passes, ski gear rental, and more. Once skiers are on their trip, WeSki's technology continues to provide a stress-free experience by coordinating all trip components, so skiers can relax and enjoy their ski holiday without worrying about the logistics. WeSki partners with over a hundred ski resorts (and counting) across 10 different countries and already sold over 40,000 ski holiday packages to skie

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