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Senior Graphic Designer, DTC Paid Media, DMS
Front Row Group 🇺🇸 San Diego, California, United States of America
Lead the creative direction and execution of performance-driven paid media assets across platforms like Meta, TikTok, and Google. Manage and mentor a Paid Ad Graphic Designer while translating performance data into creative testing roadmaps.
Responsibilities
- Lead the creative direction for paid media campaigns across all key platforms
- Design high-converting static and motion assets while setting quality standards for the team
- Translate performance data into clear creative testing roadmaps and iteration strategies
- Ensure all creative is platform-native, conversion-focused, and optimized for scale
- Build and oversee scalable Figma systems and templates to support efficient production
- Directly manage and mentor a Paid Ad Graphic Designer and provide clear feedback, creative guidance, and performance-based direction
- Oversee workload distribution, timelines, and output quality; fostering a fast, collaborative, performance-driven team culture
- Lead motion design execution using Adobe After Effects for high-impact paid video ads
- Integrate AI tools into the creative process to increase speed, variation, and production efficiency
- Continuously refine workflows to improve turnaround time and creative output volume
Requirements
- 6+ years of professional design experience, with deep expertise in paid media creative
- Proven experience leading creative for performance marketing campaigns
- Prior experience managing or mentoring designers
- Advanced proficiency in Figma (mandatory) with experience building scalable design systems
- Strong expertise in After Effects and performance-driven motion design
- Demonstrated ability to use AI tools to accelerate and enhance creative production
- Strong understanding of direct-response design principles and paid media testing frameworks
- Ability to operate both strategically and tactically in a high-output environment
- Excellent communication skills and a collaborative leadership style
Benefits
- Competitive PTO
- High-quality health, visual and dental care
- Class Pass memberships
- Client product discounts
- Bike membership
- Social events
Key Skills
About Front Row Group
Front Row is your Connected Commerce partner, where brand, demand, and Amazon unite. We bridge brand building and business performance across every platform with Amazon as the core engine of conversion, and deliver end-to-end D2C strategy, design, and development to grow beyond marketplaces. Today’s commerce isn’t linear; it’s looped, layered, and always-on. Forty percent of Amazon branded searches start off-Amazon, 36% of sales are influenced by off-Amazon ads, and TikTok drives Amazon search more than Google. That’s why we design connected systems where every interaction fuels the next, every signal triggers a response, and growth compounds across the commerce ecosystem. At the center is Catapult, our proprietary intelligence platform integrating best-in-class data partners to connect signals from marketplace performance, demand shifts, consumer cohorts, and competitive activity. Signals become insights, insights reveal opportunities, and opportunities turn into strategies, execute
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